puffery

noun
puff·​ery | \ ˈpə-f(ə-)rē How to pronounce puffery (audio) \

Definition of puffery

: exaggerated commendation especially for promotional purposes : hype

Synonyms for puffery

Synonyms

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Examples of puffery in a Sentence

the newspaper's local stories are often thinly disguised puffery for area businesses
Recent Examples on the Web Chutkow also touched on the defense's claims that this case was all about puffery, big talkers engaged in tough talk and blowing off steam. Tresa Baldas, Detroit Free Press, 6 Apr. 2022 People can smell fake gratitude and ego puffery a mile away. Amy Blaschka, Forbes, 7 May 2022 The defense has argued that the defendants were merely blowing off steam, and that they were engaged in puffery and tough talk, with no real plan to harm anyone. Arpan Lobo, Detroit Free Press, 30 Mar. 2022 The defense says this was all puffery, wanna-be military guys who talked a big game and tried to impress one another. Arpan Lobo, Detroit Free Press, 10 Mar. 2022 Along the way, his puffery often came with unfortunate consequences for average people who could not distinguish truth from hyperbole. New York Times, 16 Feb. 2022 Successful work cultures must have a vital ethical component, one that differentiates between the puffery of marketing language or missing non-essential deadlines (launching a new product or website, for example) to outright faking results. Jason Korman, Forbes, 21 Oct. 2021 No more of those puffery deadlines that have no stake in the ground. Lance Eliot, Forbes, 4 Nov. 2021 There’s no better insight into this ideological puffery than the publicity campaign for the new documentary Fauci. Armond White, National Review, 10 Sep. 2021 See More

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'puffery.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

First Known Use of puffery

1731, in the meaning defined above

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Time Traveler for puffery

Time Traveler

The first known use of puffery was in 1731

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Dictionary Entries Near puffery

puffer fish

puffery

puff-fish

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Statistics for puffery

Last Updated

31 May 2022

Cite this Entry

“Puffery.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/puffery. Accessed 27 Jun. 2022.

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More Definitions for puffery

puffery

noun
puff·​ery | \ ˈpə-fə-rē How to pronounce puffery (audio) \

Legal Definition of puffery

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