promote

verb

pro·​mote prə-ˈmōt How to pronounce promote (audio)
promoted; promoting

transitive verb

1
a
: to advance in station, rank, or honor : raise
b
: to change (a pawn) into a piece in chess by moving to the eighth rank
c
: to advance (a student) from one grade to the next higher grade
2
a
: to contribute to the growth or prosperity of : further
promote international understanding
b
: to help bring (something, such as an enterprise) into being : launch
c
: to present (merchandise) for buyer acceptance through advertising, publicity, or discounting
3
slang : to get possession of by doubtful means or by ingenuity
promotability noun
promotable adjective
Choose the Right Synonym for promote

advance, promote, forward, further mean to help (someone or something) to move ahead.

advance stresses effective assisting in hastening a process or bringing about a desired end.

advance the cause of peace

promote suggests an encouraging or fostering and may denote an increase in status or rank.

a campaign to promote better health

forward implies an impetus forcing something ahead.

a wage increase would forward productivity

further suggests a removing of obstacles in the way of a desired advance.

used the marriage to further his career

Example Sentences

He was promoted to senior editor. The army major was promoted to lieutenant colonel. The team have been promoted to the First Division. Mediators were present to promote dialogue. Good soil promotes plant growth. The school distributed pamphlets promoting good dental hygiene. The marketing department is busy promoting the new line of men's clothes for fall. The island is being promoted as a destination for romantic getaways. See More
Recent Examples on the Web The Lions elevated Houston from the practice squad for Thursday’s game, but might have to promote him to the 53-man roster to keep him around. Dave Birkett, Detroit Free Press, 25 Nov. 2022 In exchange, the athletes use the Dexcom U platform to share their stories, inspire young athletes with diabetes and promote the company’s wearable glucose monitors as a key tool to track their blood sugar during games and training. San Diego Union-Tribune, 25 Nov. 2022 As a way to market and promote the cryptocurrency platform, Elon Goat Token owners hope to give Musk the statue in person. Kara Carlson, USA TODAY, 24 Nov. 2022 His ability to promote himself and FTX gave the exchange a higher profile than larger companies. Glenn Gamboa, Fortune, 14 Nov. 2022 In post-Putin Russia, there will be no popular demand for democratic reforms and no intelligentsia to promote them. WSJ, 4 Nov. 2022 The agreement also commits Teva to prohibit marketing opioids and funding third parties that promote them, and a ban on high-dose opioids and prescription savings programs among other injunctive relief. CNN, 3 Nov. 2022 The program looks at weatherization, lead abatement and other home repairs that could promote health. Talis Shelbourne, Journal Sentinel, 3 Nov. 2022 The reason is the enzymes that promote the storage of fat in these areas are very active. Bryant Stamford, The Courier-Journal, 3 Nov. 2022 See More

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'promote.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

Word History

Etymology

Middle English, from Latin promotus, past participle of promovēre, literally, to move forward, from pro- forward + movēre to move

First Known Use

14th century, in the meaning defined at sense 1a

Time Traveler
The first known use of promote was in the 14th century

Dictionary Entries Near promote

Cite this Entry

“Promote.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/promote. Accessed 28 Nov. 2022.

Kids Definition

promote

verb

pro·​mote prə-ˈmōt How to pronounce promote (audio)
promoted; promoting
1
: to move up in position or rank
was promoted to the next grade
2
: to help (something) grow or develop
good soil promotes plant growth
3
: to help increase the sales of
a sports star promoting a new product

Medical Definition

promote

transitive verb

pro·​mote prə-ˈmōt How to pronounce promote (audio)
promoted; promoting
: to cause or contribute to the growth, development, or occurrence of
sugary drinks promote cavities
a diet that promotes good health

More from Merriam-Webster on promote

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