product placement

noun

: the inclusion of a product in a television program or film as a form of paid advertisement

Examples of product placement in a Sentence

Recent Examples on the Web More product placement, more ads per episode or film, all on top of still higher subscription fees. Kelly Lawler, USA TODAY, 23 Feb. 2024 Creators upload their videos to its platform and receive them within 24 hours with the product placements. Sapna Maheshwari, New York Times, 1 Feb. 2024 Her range became widely accessible thanks to a partnership with LVMH (owner of beauty retailer Sephora), allowing for strong product placement and distribution worldwide. Clara Ludmir, Forbes, 23 Feb. 2024 Oh, and the Neil Lane product placement, of course. Kristen Baldwin, EW.com, 22 Aug. 2023 Virtual product placements have been offered by start-ups and streaming services like Amazon Prime and NBC’s Peacock in recent years. Sapna Maheshwari, New York Times, 1 Feb. 2024 Feels like the pop star is still figuring her way through the male gaze (with a healthy dose of her own product placement for good measure). Vulture, 31 Jan. 2024 Prioritize Non-Disruptive Methods Advertisers considering running ads during Prime movies and shows should prioritize non-disruptive methods such as product placement, integrating products seamlessly into content. Expert Panel®, Forbes, 30 Nov. 2023 That can make the videos good for product placements and encourage brand partnerships, which, according to Goldman Sachs, is the largest source of income for creators. Haleluya Hadero, Fortune, 27 Nov. 2023

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'product placement.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1982, in the meaning defined above

Time Traveler
The first known use of product placement was in 1982

Dictionary Entries Near product placement

Cite this Entry

“Product placement.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/product%20placement. Accessed 19 Apr. 2024.

More from Merriam-Webster on product placement

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