marketing ploy

noun

: something that people who are selling a product use to make people want to buy the product

Examples of marketing ploy in a Sentence

Recent Examples on the Web

Tuition fog Such confusion is especially problematic as colleges push up the sticker price of attendance to nearly six digits, often as a marketing ploy to signal their exclusivity. —Aimee Picchi, CBS News, 17 Apr. 2024

Still, it’s been easy to criticize the film for being a giant Mattel marketing ploy and thus incapable of engaging with feminist ideals. —Angelica Jade Bastién, Vulture, 7 Feb. 2024

Of course, many observers might dismiss Doritos Silent as a trivial development, or a mere marketing ploy. —Bysteve Mollman, Fortune, 4 Nov. 2023

The citrus craze, an advertising hit that had helped sell the southern California promise of certain riches from backyard harvests, had started to sour, and land developers were desperate for a new marketing ploy. —Alexander Sammon, Harper's Magazine, 16 Oct. 2023

Whether there’s an actual romance here, or just a friendship, or a marketing ploy, Swift and Kelce seem to be doing just fine. —Michael Ordoña, Los Angeles Times, 1 Oct. 2023

No, this isn’t a marketing ploy à la Heinz, but a look centered on the cheery color red and Mediterranean vacation-ready looks. —Laird Borrelli-Persson, Vogue, 18 July 2023

Green finance is not a marketing ploy, and companies must demonstrably complete specific climate projects or achieve specified goals – or face financial consequences. —Iese Business School, Forbes, 4 May 2023

But a 19th-century marketing ploy to encourage population growth aimed to equate the Queen City to a more glamorous Rome, another city of seven hills. —Erin Couch, The Enquirer, 1 May 2023