marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

Wharton marketing professor Stefano Puntoni reflects on the rapid evolution of artificial intelligence, from the rise of AI agents and business adoption to emerging societal and regulatory challenges. —Sheryl Estrada, Fortune, 15 June 2026

The idea of using manipulative marketing language to describe something so threatening is insane. —Brent Lang, Variety, 15 June 2026

Which is to say, initially my reaction was that Nike was showing up late to a marketing trend that has already been embedded in culture. —Sara Germano, Sportico.com, 15 June 2026

By November, Julie's team decided to recruit Glenn Beck to interview Julie over a meal at a Cracker Barrel as a marketing reset. —Joe Kinsey Outkick, FOXNews.com, 15 June 2026

Word History

First Known Use

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• affiliate marketing
• direct marketing
• marketing ploy
• marketing research
• multilevel marketing
• pre-marketing
• viral marketing

Rhymes for marketing

• telemarketing