marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

According to Bernstein’s Solca, there is a need for the luxury industry to cultivate the American market through varied means, including store openings, marketing budgets and events. —Joelle Diderich, Footwear News, 1 Dec. 2025

Producers must negotiate directly with exhibitors, carry all marketing and commercial risk, and rely on first-day performance to secure screen time — a system that disadvantages films that build slowly on word of mouth. —Naman Ramachandran, Variety, 1 Dec. 2025

Airport marketing coordinator Summer Hegranes urged travelers to stay in touch with their airlines in case their flight is delayed or canceled. —Caitlin Looby, jsonline.com, 30 Nov. 2025

Olivia Pearce, played by Erin Cahill, is a successful marketing executive in California who is so close to finally owning the condo of her dreams. —Rebecca Angel Baer, Southern Living, 30 Nov. 2025

Word History

First Known Use

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• direct marketing
• marketing ploy
• marketing research
• multilevel marketing
• pre-marketing
• viral marketing

Rhymes for marketing

• telemarketing