marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

All stadium revenue would belong to the team, including ticket sales, licenses to suites, advertising and marketing revenue, sales of concessions and memorabilia, and parking sales. — Daniel McFadin, Arkansas Online, 6 Aug. 2026

Consumers may consent to receive marketing calls, for example by checking a consent box on a form. — ABC News, 5 Aug. 2026

Immediately, athletes began signing marketing agreements with a wide range of businesses, such as Jackson State defensive end Antwan Owens’ deal with 3 Kings Grooming and Auburn quarterback Bo Nix’s with Milo’s sweet tea. — Brennan Berg, The Conversation, 5 Aug. 2026

Jimmy Choo witnessed growth across categories, regions, and channels, which the company attributed to its marketing and product developments. — Joe Bobowicz, Vogue, 5 Aug. 2026

Word History

First Known Use

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• affiliate marketing
• direct marketing
• marketing ploy
• marketing research
• multilevel marketing
• pre-marketing
• viral marketing

Rhymes for marketing

• telemarketing