marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

For the past 14 years, N’Diaye has worked in brand building, product development, and marketing spanning global beauty brands, including L’Oreal Paris and Glossier. —Essence, 3 Nov. 2025

This past summer, the filmmakers embarked on a cross-country tour, meeting with executives at major theater chains to screen the film and outline their marketing and self-distribution strategy. —Andreas Wiseman, Deadline, 3 Nov. 2025

The goal is to foster collaborations and investment partnerships across Taiwan’s cultural content ecosystem by connecting creators, marketing teams, production partners and investors from the outset. —Naman Ramachandran, Variety, 3 Nov. 2025

Long-term success comes from treating collaboration as a living relationship, not a marketing tactic. —Rolling Stone Culture Council, Rolling Stone, 3 Nov. 2025

Word History

First Known Use

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• direct marketing
• marketing ploy
• marketing research
• multilevel marketing
• pre-marketing
• viral marketing

Rhymes for marketing

• telemarketing