marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

Yeh said that this revenue growth should improve operating leverages on the company’s future expenses, especially as Roku continues to invest in its sales and marketing and research and development. —Lisa Kailai Han, CNBC, 16 Dec. 2025

Currently the chief marketing officer of the Danish jewelry giant, she was slated to take over from incumbent president and CEO Alexander Lacik at the 2026 annual general meeting on March 11. —Lily Templeton, Footwear News, 15 Dec. 2025

Two stabbings in less than four months The marketing contract comes as CATS has faced recent stabbing attacks on board Blue Line trains. —Sarah Rumpf-Whitten, FOXNews.com, 15 Dec. 2025

The consulting firm Wagner works for recently published a study that found consumer-facing AI technology — meaning things like customer-serving chatbots and AI-powered marketing campaigns — could save more than $7 billion yearly for automotive companies across the industry. —Liam Rappleye, USA Today, 15 Dec. 2025

Word History

First Known Use

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• direct marketing
• marketing ploy
• marketing research
• multilevel marketing
• pre-marketing
• viral marketing

Rhymes for marketing

• telemarketing