mar·​ket·​ing | \ ˈmär-kə-tiŋ How to pronounce marketing (audio) \

Definition of marketing

1a : the act or process of selling or purchasing in a market did most of her marketing in local stores
b : the process or technique of promoting, selling, and distributing a product or service New automobiles are the subject of intense marketing.
2 : an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing. She has a job in marketing. She runs the company's marketing department.
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Recent Examples on the Web There are a number of words commonly used in beauty-industry marketing that sound good but don't really mean anything, scientifically speaking: nourishing, clean, revitalizing, etc. Marci Robin, Allure, 11 Jan. 2022 Christine Parizo, a marketing writer in League City, Tex., southeast of Houston, lost patience with pandemic messaging from politicians, health officials and the news media long ago. Washington Post, 11 Jan. 2022 Sole will lead the marketing team in development, growth and creative approaches for the future streamer. Mónica Marie Zorrilla, Variety, 11 Jan. 2022 There have never been any avalanche injuries or deaths at Alyeska, said Ben Napolitano, the mountain marketing manager. Tess Williams, Anchorage Daily News, 11 Jan. 2022 In the wake of the tuna crisis, Subway had to revamp its menu while launching new marketing campaigns and tactics, including signing celebrity spokespeople, creating a new website and sharing new messaging. Jessica Billingsley, Rolling Stone, 10 Jan. 2022 For brands, having their watches worn on screen can be a marketing win. Jacob Gallagher, WSJ, 10 Jan. 2022 Sylvie resigned from Savoir and started her own marketing firm, taking Luc and Julien with her. Carrie Wittmer, Glamour, 10 Jan. 2022 DeviantArt has sent alerts to thousands of artists since September, Liat Gurwicz, the company’s chief marketing officer, said. NBC News, 10 Jan. 2022

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'marketing.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of marketing

1561, in the meaning defined at sense 1a

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Time Traveler for marketing

Time Traveler

The first known use of marketing was in 1561

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Dictionary Entries Near marketing

market hunter


marketing ploy

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Statistics for marketing

Last Updated

13 Jan 2022

Cite this Entry

“Marketing.” Dictionary, Merriam-Webster, Accessed 24 Jan. 2022.

Style: MLA
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English Language Learners Definition of marketing

: the activities that are involved in making people aware of a company's products, making sure that the products are available to be bought, etc.


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