marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

Being a savvy consumer means looking beyond the marketing claims and understanding that evidence for many claims remains limited or mixed — highlighting the need for skepticism. —Sara Braun, Charlotte Observer, 29 Dec. 2025

Swarovski said the Artemest marketing machine has been a game-changer for Italian makers large and small. —Samantha Conti, Footwear News, 29 Dec. 2025

Alex, having followed in his father’s professional footsteps, is currently a defensive line coach for the Kansas City Chiefs; Tyler, according to his LinkedIn, runs a digital marketing company in Salt Lake City specializing in Google ads. —Daniel Libit, Sportico.com, 29 Dec. 2025

Women, on the other hand, especially those in the limelight, are frequently pigeonholed into being the face of the brand or the marketing tool. —Rebecca Aizin, PEOPLE, 29 Dec. 2025

Word History

First Known Use

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• direct marketing
• marketing ploy
• marketing research
• multilevel marketing
• pre-marketing
• viral marketing

Rhymes for marketing

• telemarketing