marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

He was credited with elevating the revenues, profits and image of Macy’s West, successfully differentiating it from regional department store competitors, and evolving Macy’s private labels into private brands, with in-store shops, professional sales associates and full-price marketing. —David Moin, Footwear News, 20 Oct. 2025

Sometimes there are strategies that focus perhaps on digital and forget about traditional marketing, combining it with merch. —Sigal Ratner-Arias, Billboard, 20 Oct. 2025

Sebla Onder, Orta’s marketing and sustainability manager, noted how linen is casting a shadow over hemp, which began seeing momentum about was five or six years ago. —Angela Velasquez, Sourcing Journal, 20 Oct. 2025

In July, Taylor Nation — Swift’s in-house marketing arm — led a weeklong series of listening events celebrating the singer reclaiming her master recordings. —Bryan West, USA Today, 20 Oct. 2025

Word History

First Known Use

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• direct marketing
• marketing ploy
• marketing research
• multilevel marketing
• pre-marketing
• viral marketing

Rhymes for marketing

• telemarketing