lure

noun
\ ˈlu̇r How to pronounce lure (audio) \

Definition of lure

 (Entry 1 of 2)

1 : an object usually of leather or feathers attached to a long cord and used by a falconer to recall or exercise a hawk
2a : an inducement to pleasure or gain : enticement the lure of adventure the lure of her beauty
b : appeal, attraction may succumb to the lure of candy, sodas and other sweets— Cheryl Jennings-Sauer
3 : a decoy for attracting animals to capture: such as
a : artificial bait used for catching fish
b : an often luminous (see luminous sense 1a) structure on the head of pediculate fishes that is used to attract prey

lure

verb
lured; luring

Definition of lure (Entry 2 of 2)

transitive verb

1 : to recall or exercise (a hawk) by means of a lure
2 : to draw with a hint of pleasure or gain : attract actively and strongly

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Choose the Right Synonym for lure

Verb

lure, entice, inveigle, decoy, tempt, seduce mean to lead astray from one's true course. lure implies a drawing into danger, evil, or difficulty through attracting and deceiving. lured naive investors with get-rich-quick schemes entice suggests drawing by artful or adroit means. advertising designed to entice new customers inveigle implies enticing by cajoling or flattering. fund-raisers inveigling wealthy alumni decoy implies a luring into entrapment by artifice. attempting to decoy the enemy into an ambush tempt implies the presenting of an attraction so strong that it overcomes the restraints of conscience or better judgment. tempted by the offer of money seduce implies a leading astray by persuasion or false promises. seduced by assurances of assistance

Examples of lure in a Sentence

Noun the promise of easy money is always the lure for some people to take up a life of crime the fish simply didn't seem to like the lure I was using, so I didn't catch a thing Verb They lured the bear out of its den. The suburbs are luring middle-class families away from the city. The police lured him back to the scene of the crime. Explorers were lured to the area by tales of a city of gold. An attractive window display can help to lure shoppers into the store.
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Recent Examples on the Web: Noun The lure of free tuition could draw students away from better educational options, such as four-year schools, alternative training programs, or apprenticeships. Preston Cooper, Forbes, 13 Oct. 2021 While not every fish that approaches the lure takes, enough do to make the tactic very effective where other techniques fail. Frank Sargeant, al, 10 Oct. 2021 The lure of sacrificing meaningful fan interactions at the altar of potential virality has many creators feeling burnt out. Mike Donoghue, Fortune, 6 Oct. 2021 While the lure of the $685 million grand prize is intoxicating, the odds, sadly, are not in your favor: Just 1 in 292.2 million, according to Powerball. Grace Hauck, USA TODAY, 4 Oct. 2021 The lure of such social acclaim helps some avoid relapse. Maia Szalavitz, Time, 29 Sep. 2021 The 5- to 6-foot-long fish can mistake any shiny or fast-moving object in the water for a lure and can swim after their prey at over 25 mph. Angie Dimichele, sun-sentinel.com, 28 Sep. 2021 The cult-favorite brand — which even has its fair share of celebrity superfans — has historically leaned into the lure of its store experience and the thrill of the in-person hunt. Hannah Chubb, PEOPLE.com, 28 Sep. 2021 This lure of education and financial independence also drew Helen Monah, a Guyanese immigrant who moved to New York City in 2018 and began home health care training. New York Times, 25 Sep. 2021 Recent Examples on the Web: Verb The four men created fake profiles on the popular men’s dating app Grindr to lure nine men to an apartment complex in Dallas. NBC News, 14 Oct. 2021 Poliakoff says Pembroke Pines officials campaigned against the center, breaking an agreement to not interfere with efforts to lure the facility to town. Susannah Bryan, sun-sentinel.com, 12 Oct. 2021 The argument goes like this: One country cuts its corporate tax rate to lure businesses to its shores, then another country undercuts the first country, then another, and so on. The Editors, National Review, 8 Oct. 2021 Might the uber-competitive Jordan reach out to lure some of his rich Black friends to NASCAR? Roy S. Johnson | Rjohnson@al.com, al, 6 Oct. 2021 Moreover, many carriers, especially in Europe, likely had to keep fares low to lure vacationers to a handful of available destinations; coming third-quarter reports will shed light on just how low. Jon Sindreu, WSJ, 6 Oct. 2021 In its bid to lure the company to Chicago, Sterling Bay proposes a sports and entertainment stadium on the Bucktown side of the Chicago River. Ryan Ori, chicagotribune.com, 30 Sep. 2021 The demand for fresh content to lure subscribers to new streaming services is helping fan a production frenzy. Dawn Chmielewski, Forbes, 29 Sep. 2021 Entrusted with protecting the public, Couzens instead used his position of authority to lure Everard to her death, Little said. BostonGlobe.com, 29 Sep. 2021

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'lure.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of lure

Noun

14th century, in the meaning defined at sense 1

Verb

14th century, in the meaning defined at sense 1

History and Etymology for lure

Noun and Verb

Middle English, from Anglo-French lure, leure, of Germanic origin; akin to Middle High German luoder bait; perhaps akin to Old English lathian to invite, Old High German ladōn

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Time Traveler for lure

Time Traveler

The first known use of lure was in the 14th century

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Dictionary Entries Near lure

lurdane

lure

lurement

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Statistics for lure

Last Updated

15 Oct 2021

Cite this Entry

“Lure.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/lure. Accessed 26 Oct. 2021.

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More Definitions for lure

lure

noun

English Language Learners Definition of lure

 (Entry 1 of 2)

: an appealing or attractive quality
: a device used for attracting and catching animals, birds, or especially fish

lure

verb

English Language Learners Definition of lure (Entry 2 of 2)

: to cause or persuade (a person or an animal) to go somewhere or to do something by offering some pleasure or gain

lure

noun
\ ˈlu̇r How to pronounce lure (audio) \

Kids Definition of lure

 (Entry 1 of 2)

1 : something that attracts or tempts
2 : an artificial bait for catching fish

lure

verb
lured; luring

Kids Definition of lure (Entry 2 of 2)

: to tempt by offering pleasure or gain Men were lured by tales of treasure.

More from Merriam-Webster on lure

Nglish: Translation of lure for Spanish Speakers

Britannica English: Translation of lure for Arabic Speakers

Britannica.com: Encyclopedia article about lure

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