Examples of loss leader in a Sentence
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Leicester University Press, 1995, by Bill Lancaster, talks about how retail stores in the late 1800s discounted products to attract customers to buy, which laid the foundation later for retail and department stores to use the loss leader strategy to attract customers.
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Micah Logan, Forbes.com, 26 Apr. 2025
Because of its size, and its ability to treat books as a loss leader, the company consistently undercuts cover prices that independent bookshops tend to stick to.
—Emma Alpern, Vulture, 25 Apr. 2025
It’s been common knowledge for a while that Apple TV+ is something of a loss leader for Apple.
—Brian Welk, IndieWire, 20 Mar. 2025
Frei said not charging for bags, unlike the Costco $1.50 hot dog, is not a loss leader, something a company sells at a loss just to win over customers who might buy more expensive, and profitable, items.
—Leslie Josephs, CNBC, 15 Mar. 2025
See All Example Sentences for loss leader
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Micah Logan, Forbes.com, 26 Apr. 2025
Because of its size, and its ability to treat books as a loss leader, the company consistently undercuts cover prices that independent bookshops tend to stick to.
—Emma Alpern, Vulture, 25 Apr. 2025
It’s been common knowledge for a while that Apple TV+ is something of a loss leader for Apple.
—Brian Welk, IndieWire, 20 Mar. 2025
Frei said not charging for bags, unlike the Costco $1.50 hot dog, is not a loss leader, something a company sells at a loss just to win over customers who might buy more expensive, and profitable, items.
—Leslie Josephs, CNBC, 15 Mar. 2025
See All Example Sentences for loss leader
Cite this Entry
“Loss leader.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/loss%20leader. Accessed 9 May. 2025.
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