loss leader


Definition of loss leader

: something (such as merchandise) sold at a loss in order to draw customers

Other Words from loss leader

loss-leader \ ˈlȯs-​ˈlē-​dər How to pronounce loss leader (audio) \ adjective

Examples of loss leader in a Sentence

Recent Examples on the Web Music has essentially become a loss leader for musicians when there are others who should clearly be bearing those costs instead. Jon Blistein, Rolling Stone, 27 Oct. 2021 Fourth, existing profitable relationships with millions of consumers provide a war chest of cash that traditional firms can use to offer BNPL as a loss leader to retain and attract consumers. David Trainer, Forbes, 18 Oct. 2021 Premium ads; more affordable (but smaller) ads; loss leader ads that are cheap (and smaller still). Jon Younger, Forbes, 23 Sep. 2021 Dispensing drugs is increasingly a loss leader for pharmacies; in some states, the responsibility of dispensing medications has shifted to pharmacy technicians, though still under the direct supervision and oversight of a pharmacist. Jake Galdo, Wired, 7 Sep. 2021 Essentially, music is being treated as a loss leader across the board, by all these companies. The Politics Of Everything, The New Republic, 27 May 2021 China is willing to essentially be a loss leader, underprice the global market, drive competition out of the market, and then enjoy a monopoly on a technology that is a critical technology like 5G. CBS News, 3 Mar. 2021 But his program was a loss leader for Fox Business Network as major advertisers steered clear of it, likely out of fear of consumer boycotts. Author: Stephen Battaglio, Anchorage Daily News, 6 Feb. 2021 One issue unique to Jacqueline: Over the past four years, the restaurant has become best known for its $1 happy hour oysters, a loss leader unlikely to translate well to takeout. Michael Russell, oregonlive, 16 Jan. 2021

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'loss leader.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of loss leader

1917, in the meaning defined above

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Time Traveler for loss leader

Time Traveler

The first known use of loss leader was in 1917

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Dictionary Entries Near loss leader

loss factor

loss leader


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Last Updated

15 Nov 2021

Cite this Entry

“Loss leader.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/loss%20leader. Accessed 26 Nov. 2021.

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More Definitions for loss leader

loss leader


English Language Learners Definition of loss leader

: a product that is sold for less than it is worth in order to attract customers

loss leader

loss lead·​er

Legal Definition of loss leader

: something (as merchandise) sold at a loss in order to draw customers

Other Words from loss leader

loss-leader adjective


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