loss leader


Definition of loss leader

: something (such as merchandise) sold at a loss in order to draw customers

Other Words from loss leader

loss-leader \ ˈlȯs-​ˈlē-​dər How to pronounce loss leader (audio) \ adjective

Examples of loss leader in a Sentence

Recent Examples on the Web Sure, the Halloween 3 version 2.0 flick only cost around $20 million while Nope cost $69 million, but money is money, and at worst Nope will end up being an idealistic theatrical loss leader. Scott Mendelson, Forbes, 10 Aug. 2022 Many are prepared to operate the delivery service as a loss leader to be a marketing exercise for their restaurant, but as the percentage of deliveries creeps up the economics get wonky. Q.ai - Powering A Personal Wealth Movement, Forbes, 7 July 2022 Retail has essentially become a loss leader for its growing and incredibly lucrative advertising business. Steve Dennis, Forbes, 2 June 2022 Instead of creating revenue directly, the game serves as something of a loss leader for the Times' Games subscription—a bundle that includes full access to its popular crosswords and other daily puzzles like Spelling Bee and Vertex. Kyle Orland, Ars Technica, 4 May 2022 The exception is the 168-hp, 220-mile standard-range SE RWD loss leader that's priced at $41,195 and won't be available for some months. Dan Edmunds, Car and Driver, 22 Apr. 2022 Focus on advertising the one thing everybody needs to win as a loss leader strategy. Yec, Forbes, 13 Apr. 2022 Manischewitz, the biggest matzo manufacturer in the country, raised prices on its kosher-for-Passover matzo by 10 percent to 15 percent this year, according to grocers, which means the loss on that loss leader just went up by double digits. Noah Sheidlower, NBC News, 14 Apr. 2022 To grow his nascent web business in the 1990s, Bezos needed a loss leader. Christopher Borrelli, chicagotribune.com, 17 Mar. 2022 See More

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'loss leader.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

First Known Use of loss leader

1917, in the meaning defined above

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Time Traveler for loss leader

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The first known use of loss leader was in 1917

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Dictionary Entries Near loss leader

loss factor

loss leader


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Last Updated

16 Sep 2022

Cite this Entry

“Loss leader.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/loss%20leader. Accessed 7 Oct. 2022.

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More Definitions for loss leader

loss leader

loss lead·​er

Legal Definition of loss leader

: something (as merchandise) sold at a loss in order to draw customers

Other Words from loss leader

loss-leader adjective


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