hit the airwaves

idiom

: to be broadcast for the first time

The band's new recording hit the airwaves yesterday.

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But when are new episodes poised to hit the airwaves? —Keisha Rowe, The Courier-Journal, 23 Jan. 2024

More than 30 years have passed since X-Men: The Animated Series hit the airwaves and turned Marvel's mutants into household names. —Nick Romano, EW.com, 15 Feb. 2024

Eyes on 2024: GOP hopefuls hit the airwaves, but outside groups still dominate Two GOP presidential candidates launched new TV ads Thursday, but candidates are largely still depending on outside groups to shoulder the bulk of the ad spending. —Bridget Bowman, NBC News, 1 Dec. 2023

Celebrate the Food Network's milestone anniversary with a look back at the OG chefs It's been 30 years since a delicious television channel called the Food Network hit the airwaves. —Kate Hogan, Peoplemag, 22 Nov. 2023

The escalating feud between Florida Gov. Ron DeSantis and former United Nations Ambassador Nikki Haley has hit the airwaves, with the super PACs boosting their campaigns launching dueling TV ads over the weekend. —Bridget Bowman, NBC News, 23 Oct. 2023

This month, Barron’s appearance hit the airwaves as a 60-second public service announcement offering a glimpse into the real-life toll of gun violence and the devastation families face. —Jasmine Hilton, Washington Post, 28 Sep. 2023

Biden’s campaign, meanwhile, has continued to hit the airwaves, making earlier ad investments than the last two presidents who ran for re-election, per the Washington Post. —Mark Murray, NBC News, 11 Sep. 2023

Learn How to Make a Milkshake at Home for a Sweet Treat Anytime America first met Grimace in 1971, when a commercial featuring Ronald McDonald and friends hit the airwaves and depicted Grimace's love of shakes. —Christina Montoya Fiedler, Better Homes & Gardens, 23 June 2023