catchphrase

noun

catch·​phrase ˈkach-ˌfrāz 

ˈkech-

1

: a word or expression that is used repeatedly and conveniently to represent or characterize a person, group, idea, or point of view

2

: slogan sense 2

Synonyms

• banner
• cry
• shibboleth
• slogan
• tagline
• watchword

Examples of catchphrase in a Sentence

popular catchphrases like “politically correct”

one of those advertising catchphrases that, if you think about them, don't mean much of anything

Recent Examples on the Web

Others want tattoos of catchphrases made popular by Latin-American performers, such as Puerto Rican reggaeton singer Anuel’s Real hasta la muerte — Real until death. —Gustavo Ocando Alex, Miami Herald, 1 May 2025

My whole career has been like this. AK: Is there a catchphrase for this brand? —Alfred Konuwa, Forbes.com, 30 Apr. 2025

With Klum's experience strutting down the world's most elite catwalks and Gunn's esteemed tenure in fashion education, the pair discovered stars like Christian Siriano, spawned countless catchphrases, and inspired a generation of designers. —Ew Staff Published, EW.com, 20 Mar. 2025

The danger of oversimplification Reducing diversity, equity and inclusion to a catchphrase can lead to a superficial understanding and application of the concepts. —Detris Honora Adelabu, The Conversation, 22 Apr. 2025

Word History

First Known Use

1834, in the meaning defined at sense 1

Rhymes for catchphrase

• ablaze
• airways
• allays
• always
• amaze
• anglaise
• appraise
• archways
• arrays
• ashtrays
• assays
• ballets