branding

noun
brand·​ing | \ ˈbran-diŋ How to pronounce branding (audio) \

Definition of branding

: the promoting of a product or service by identifying it with a particular brand

Examples of branding in a Sentence

Recent Examples on the Web But the rendering posters, created by design firms and developers, are also highly fictive, cinematic branding documents created to comply with a city law requiring public images of buildings under construction. New York Times, 12 Nov. 2021 Allison Connell, design director of the branding agency Athletics says having too many awards these days can even be a bad thing. Anne Quito, Quartz, 10 Nov. 2021 As competition for top talent grows increasingly fierce, more and more companies are putting resources toward employer branding. Nina Quist, Forbes, 2 Nov. 2021 It has been reclaimed by some as a marker of empowerment and by others as a critical satire of male bravado and tawdry, art-world branding. Washington Post, 26 Aug. 2021 Yucaipa Companies; and signing with sponsorship/branding agency BrandMark. Billboard Staff, Billboard, 26 Aug. 2021 Some examples of general branding content most companies should already have include a company logo, slogan and mission statement. Tiffany Gaines, Forbes, 2 Nov. 2021 San Diego State football players began spreading the word Monday evening after practice, joining two of the local franchisees in a branding event for College HUNKS. San Diego Union-Tribune, 2 Nov. 2021 This transaction seems to have misled companies to believe that COP26 is a trade fair or a branding exercise rather than an inter-governmental convention. Samanth Subramanian, Quartz, 18 Oct. 2021

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'branding.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

See More

First Known Use of branding

1913, in the meaning defined above

Learn More About branding

Time Traveler for branding

Time Traveler

The first known use of branding was in 1913

See more words from the same year

Dictionary Entries Near branding

Brandes

branding

branding chute

See More Nearby Entries 

Statistics for branding

Last Updated

25 Nov 2021

Cite this Entry

“Branding.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/branding. Accessed 1 Dec. 2021.

Style: MLA
MLACheck Mark Icon ChicagoCheck Mark Icon APACheck Mark Icon Merriam-WebsterCheck Mark Icon

WORD OF THE DAY

Test Your Vocabulary

Farm Idioms Quiz

  • cow coming home
  • What does 'poke' refer to in the expression 'pig in a poke'?
How Strong Is Your Vocabulary?

Test your vocabulary with our 10-question quiz!

TAKE THE QUIZ
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!