airtime

noun

air·​time ˈer-ˌtīm How to pronounce airtime (audio)
1
: the time or any part of the time when a radio or television station is on the air
2
: the time at which a radio or television broadcast is scheduled to begin

Examples of airtime in a Sentence

The committee plans to buy radio airtime for the campaign ads.
Recent Examples on the Web In 2021, The National Academy of Television Arts & Sciences (NATAS) and the Television Academy jointly announced plans to realign the Daytime and Primetime Emmy Awards to be organized by content genre, as opposed to program airtime. Paul Grein, Billboard, 19 Apr. 2024 Iran International was an unapologetic champion of the nationwide protests that broke out in Iran in September 2022; the network spread the opposition’s message and gave airtime to its would-be leaders. Arash Azizi, The Atlantic, 12 Apr. 2024 The more religious conservatives fought against Darwin, the more TV stations gave airtime to scientists who offered answers for the fundamental questions of human existence. Stefanos Geroulanos, Twin Cities, 10 Apr. 2024 Then the kidnappers made new demands: two motorbikes, five walkie-talkies, bags of rice and beans, top-up cards for mobile data and airtime, and industrial glues, often inhaled and used as intoxicants. Emmanuel Akinwotu, NPR, 9 Apr. 2024 With high views come high prices, and just 30 seconds of airtime in this year’s Super Bowl cost $7 million. Sergii Denysenko, Forbes, 29 Mar. 2024 Fox seizes on the scandal Smartmatic was only used in one California county during the 2020 election, but that didn’t stop Fox, OAN and Newsmax from giving significant airtime to the false claim that the company had rigged the nationwide results. Marshall Cohen, CNN, 12 Mar. 2024 In Walter Boys, more of the Walter parents’ lives are explored, and Katherine’s career as a vet is one of the arcs that gets more airtime. Julia Moore, Peoplemag, 14 Dec. 2023 Historically, Black country artists and women get little to no airtime on country radio stations. Katie Wiseman, The Indianapolis Star, 1 Mar. 2024

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'airtime.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1924, in the meaning defined at sense 1

Time Traveler
The first known use of airtime was in 1924

Dictionary Entries Near airtime

Cite this Entry

“Airtime.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/airtime. Accessed 23 Apr. 2024.

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