play video affect vs effect
Commonly Confused

Affect vs. Effect

Here's the lowdown on what may be the most confusing pair of words in the English language.


Here's the lowdown on what may be the most confusing pair of words in the English language.

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play video affect vs effect
Affect vs. Effect

 

Here's the lowdown on what may be the most confusing pair of words in the English language.

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How Do You Pronounce 'Groceries'?

 

Is there one standard way?

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Drive Safe: In Praise of Flat Adverbs

 

You don't have to end all your adverbs in -ly to talk right.

play video its vs its
Its vs. It's

 

Some practical guidance, and interesting history, about a common mistake.

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Video: Why is there a 'c' in 'indict'?

 

And who put it there, anyway?

play emily-brewster-with-the-words-effect-affect-on-screen
How to Remember 'Affect' and 'Effect'

 

A simple way to keep them apart. (Most of the time.)