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Lookups spiked 30,000% on December 2nd, 2018
Latigo hitched up its pants, spat on its hands and saddled its horse, and rode to the top of our lookups on December 2nd, 2018, after making a guest appearance in a Garth Brooks concert, which was televised on CBS.
After almost 25 years of wondering what the hell latigo is, I finally used that amazing device I carry in my pocket that contains all of the worlds knowledge and looked it up.— waterfrontcomics (@waterfrontcomic) December 3, 2018
A latigo is "a long strap on a saddletree of a western saddle to adjust the cinch."
The word is most commonly found in the Western United States. It comes from the Spanish látigo ("whip"), and has been in English use since the late 19th century.
Latigo may be pluralized as either latigos or latigoes.
Trend Watch is a data-driven report on words people are looking up at much higher search rates than normal. While most trends can be traced back to the news or popular culture, our focus is on the lookup data rather than the events themselves.