puff·​ery | \ ˈpə-f(ə-)rē How to pronounce puffery (audio) \

Definition of puffery

: exaggerated commendation especially for promotional purposes : hype

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Synonyms for puffery


ballyhoo, hype, publicity

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Examples of puffery in a Sentence

the newspaper's local stories are often thinly disguised puffery for area businesses

Recent Examples on the Web

Investors seem to view his penchant for puffery as a feature rather than a bug. The Editorial Board, WSJ, "SEC Overkill on Elon Musk," 28 Sep. 2018 Trump’s public persona has been geared toward manic puffery of his own success. Jonathan Chait, Daily Intelligencer, "Trump Calls His Supporters ‘Elite,’ Doesn’t Understand How Populism Works," 28 June 2018 Finally, after diving headfirst into bravado and chest puffery all episode, Axe grits his teeth. refinery29.com, "Billions Season 3, Episode 9 Recap: "Sitting Here In The Dark, Like An Assassin"," 21 May 2018 Unlike puffery, however, leaders in Moscow appear to expect their statements to be treated seriously. Miriam Matthews, Newsweek, "Putin's Boasting About Nuclear Weapons Won't Help Him In The Russian Election," 15 Mar. 2018 Trump, perhaps the most animalistic of spirits, may think his constant puffery is boosting markets. Anchorage Daily News, "Long-running bull market doesn’t make Trump administration marvelous," 11 Jan. 2018 Trump’s self-puffery has almost become comical, but his exclusionary policies and constant humiliation of others—fill in your own blanks: women, Muslims, Mexican-Americans—have not. Robert Dallek, The Hive, "How Will History Judge the Trump Presidency?," 7 Sep. 2017 The scam signs listed by the office include: ▪ Unsolicited communication, including message board and blog posts that might be false puffery. David J. Neal, miamiherald, "Watch for the financial snakes as Harvey floodwaters recede, Florida office warns," 31 Aug. 2017 Trump’s tweets—and even his eventual order—contain little more than animus and puffery to support what is, effectively, discrimination on the basis of gender identity. Phillip Carter, Slate Magazine, "The defense secretary may be slow-walking Trump’s transgender troops ban so he can let Congress decide its fate.," 30 Aug. 2017

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'puffery.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of puffery

1731, in the meaning defined above

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Dictionary Entries near puffery



puffer fish





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Time Traveler for puffery

The first known use of puffery was in 1731

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More Definitions for puffery


puff·​ery | \ ˈpə-fə-rē How to pronounce puffery (audio) \

Legal Definition of puffery

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to take the place or position of

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