prime time

noun

1
: the time period when the television or radio audience is the largest
also : television shows shown in prime time
2
: the choicest or busiest time
3
: big time sense 2
a pitcher not yet ready for prime time
prime-time adjective

Examples of prime time in a Sentence

The program is being shown during prime time. He's the best actor in prime time.
Recent Examples on the Web They were repeated in prime time for viewers who missed the ongoing daytime saga in the era before DVRs and streaming. Stephen Battaglio, Los Angeles Times, 12 Apr. 2024 Related article Thanks to Caitlin Clark, women’s basketball is now prime time viewing After a 36-0 regular season, the Gamecocks booked their fourth-straight Final Four appearance with a 12-point win over No. 3 Oregon State. Ben Morse, CNN, 5 Apr. 2024 And fall just ended – prime time for our autumnal alt-folk king. Eric Renner Brown, Billboard, 17 Jan. 2024 While seemingly well-intended, some of the recent attempts by tech giants to overcome this issue have embarrassingly backfired, revealing how AI tools might not be ready for prime time. Catherine Thorbecke, CNN, 4 Apr. 2024 The trouble is available EVs are not ready for prime time yet, both in terms of technology and price. Neil Winton, Forbes, 27 Mar. 2024 Of all the seasons, the spring is prime time for new book releases. Seth Combs, San Diego Union-Tribune, 17 Mar. 2024 It’s played in prime time, people have more time to sit down and watch. Jack Bantock, CNN, 26 Feb. 2024 And then came 8 p.m. that Sunday night — the Beatles on prime time with a then-record 73 million viewers tuning in. Brian McCollum, Detroit Free Press, 8 Feb. 2024

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'prime time.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1947, in the meaning defined at sense 1

Time Traveler
The first known use of prime time was in 1947

Dictionary Entries Near prime time

Cite this Entry

“Prime time.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/prime%20time. Accessed 25 Apr. 2024.

Kids Definition

prime time

noun
: the time in the evening when television has its largest number of viewers

More from Merriam-Webster on prime time

Last Updated: - Updated example sentences
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