mass-market

adjective

mass-mar·​ket ˈmas-ˈmär-kət How to pronounce mass-market (audio)
1
: sold through such retail outlets as supermarkets and drugstores as well as through bookstores
a mass-market paperback
also : of, relating to, or publishing mass-market materials
2
: appealing or sold to a general audience

Examples of mass-market in a Sentence

Recent Examples on the Web Twelve were published before the introduction of the mass-market paperback to America, and 24 after the release of the Kindle. The Atlantic, 14 Mar. 2024 Companies with a lot more experience making mass-market vehicles will have a lot more EVs for sale. Andrew J. Hawkins, The Verge, 6 Mar. 2024 Different types of product launches, such as luxury items versus mass-market, are also likely to require distinct approaches. Magen Baker, Rolling Stone, 5 Mar. 2024 Downsizing brings a new set of challenges, said Katherine Black, who leads the food, drug and mass-market retail division at consulting firm Kearney. Jaclyn Peiser, Washington Post, 2 Mar. 2024 But that’s starting to change, as mass-market brands roll out more EVs. Jim Henry, Forbes, 29 Feb. 2024 Disney subsequently merged Hotstar into its own Disney+ platform to create a mass-market streamer with a low price point. Naman Ramachandran, Variety, 28 Feb. 2024 Despite years of growth in EV sales, mass-market customers remain wary of EV battery life, range and the availability of reliable charging stations. Tribune News Service, The Mercury News, 26 Feb. 2024 The move has raised the prospect of yet another competitor to Europe’s domestic carmakers, particularly for Volkswagen, Stellantis and Renault that serve the competitive mass-market segment. Albertina Torsoli, Fortune Europe, 26 Feb. 2024

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'mass-market.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1952, in the meaning defined at sense 1

Time Traveler
The first known use of mass-market was in 1952

Dictionary Entries Near mass-market

Cite this Entry

“Mass-market.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/mass-market. Accessed 28 Mar. 2024.

Last Updated: - Updated example sentences
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