gimmick

noun
gim·​mick | \ ˈgi-mik How to pronounce gimmick (audio) \

Definition of gimmick

 (Entry 1 of 2)

1a : a mechanical device for secretly and dishonestly controlling gambling apparatus
b : an ingenious or novel mechanical device : gadget
2a : an important feature that is not immediately apparent : catch … few readers would look for a gimmick in an advertisement featuring airline schedules, but few would fail to look for the fine print in an ad announcing New Low-Price Fares.— Robert L. Heilbroner
b : an ingenious and usually new scheme or angle Even in professional careers, mere competence and craftsmanship is no substitute for a gimmick.— James Poniewozik
c : a trick or device used to attract business or attention a marketing gimmick

gimmick

verb
gimmicked; gimmicking; gimmicks

Definition of gimmick (Entry 2 of 2)

transitive verb

1 : to alter or influence by means of a gimmick
2 : to provide with a gimmick often used with up

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Other Words from gimmick

Noun

gimmicky \ ˈgi-​mi-​kē How to pronounce gimmicky (audio) \ adjective

Examples of gimmick in a Sentence

Noun The proposal to cut taxes was just an election gimmick to win votes. that free magazine subscription they offer is just a sales gimmick to get you to buy their product
Recent Examples on the Web: Noun Trying to bring a coastal feel to landlocked Denver has a high probability of ending with a dining room that feels like one big gimmick. Daliah Singer, The Know, "Review: This former food truck serves wild boar Cubans and kangaroo burgers in an old Berkeley auto shop," 13 Nov. 2019 Trying to extract inspiration from the Nats seems like another gimmick. Jarrett Bell, USA TODAY, "Opinion: Matt Nagy using Nats to inspire slumping Bears seems like just another gimmick play," 3 Nov. 2019 What lies behind the tweets, the headlines and the frantic Washington-Jerusalem consultations is a political gimmick, designed to attain meaningless public relations points ahead of a difficult election. Gilead Sher, Time, "Netanyahu's Defense Treaty with Trump Is a Bad Idea. Just as Well It's Only a Gimmick," 16 Sep. 2019 The videos mostly revolve around subtlety, not gimmicks or wow factor (with a few breathtaking exceptions). Sam Machkovech, Ars Technica, "Björk made music’s first “VR pop album”—she opens up about its heartbreak," 13 Sep. 2019 The world of the movie is all kitsch and gimmick, a non-stop gag of yah-you-betcha Midwest provincialism interrupted by violent flares of criminal disorder. Jia Tolentino, The New Yorker, "“Drop Dead Gorgeous,” Which Is Finally Streaming, Is Possibly My Favorite Movie of All Time," 5 July 2019 Sometimes the gimmicks didn’t pan out, like a burger with Krispy Kreme doughnuts for buns. Mike Sutter, ExpressNews.com, "Review: Lucy Cooper’s Ice House at the top of San Antonio’s bar food scene," 12 Sep. 2019 Forget the Super Mario Galaxy gimmick where a second player can aim a Wii-mote and point at shiny stars. Sam Machkovech, Ars Technica, "Gears 5 review: An obvious gaming recommendation—if you already paid for it," 10 Sep. 2019 The beloved gimmick is founded in practicality, says state fair spokesperson Danielle Dullinger. Katie Thornton, National Geographic, "The most absurd foods you can eat at the Minnesota State Fair," 30 Aug. 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'gimmick.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of gimmick

Noun

1911, in the meaning defined at sense 1a

Verb

1922, in the meaning defined at sense 1

History and Etymology for gimmick

Noun and Verb

origin unknown

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Time Traveler for gimmick

Time Traveler

The first known use of gimmick was in 1911

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Statistics for gimmick

Last Updated

22 Nov 2019

Cite this Entry

“Gimmick.” The Merriam-Webster.com Dictionary, Merriam-Webster Inc., https://www.merriam-webster.com/dictionary/gimmick?pronunciation&lang=en_us&dir=g&file=gimmic01. Accessed 5 December 2019.

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More Definitions for gimmick

gimmick

noun
How to pronounce gimmick (audio)

English Language Learners Definition of gimmick

often disapproving : a method or trick that is used to get people's attention or to sell something

gimmick

noun
gim·​mick | \ ˈgi-mik How to pronounce gimmick (audio) \

Kids Definition of gimmick

: a method or trick used to get people's attention or to sell something

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More from Merriam-Webster on gimmick

Thesaurus: All synonyms and antonyms for gimmick

Rhyming Dictionary: Words that rhyme with gimmick

Spanish Central: Translation of gimmick

Nglish: Translation of gimmick for Spanish Speakers

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