cross-promotion
noun
cross-pro·mo·tion
ˈkrȯs-prə-ˈmō-shən 
variants
or less commonly cross promotion
plural cross-promotions also cross promotions
: the advertising or publicizing of something (such as a product or service) by means of another product, service, etc.
He is pursuing cross-promotion deals with large packaged-goods companies.—
Anne Murphy
Anne MurphyFor example, All Sports Fitness Center in Ft. Wayne arranged a cross promotion with Mike's Express Car Wash in order to attract new members.—Sara Delano
Sara DelanoExamples of cross-promotion in a Sentence
Recent Examples on the Web
Carter showcased his rare skill for cross-promotion.
—Abe Beame, Rolling Stone, 7 Apr. 2024
In a rare act of cross-promotion, Brightline issued a statement to make the case for people to ride Tri-Rail.
—David Lyons, Sun Sentinel, 12 Jan. 2024
Best of the web — The whole Taylor Swift-NFL cross-promotion thing is getting real weird.
—Ryan Faughnder, Los Angeles Times, 10 Oct. 2023
Hardison, who is now 80, is shown at work on an as-yet-unpublished memoir, and this film at times feels like a cross-promotion for that book.
—Michael O'Sullivan, Washington Post, 18 Sep. 2023
The sporting cross-promotion between four studios — Universal, Warner Bros., Disney and Paramount — is something the film business has not quite seen before.
—Lindsey Bahr, Fortune, 15 July 2023
Threads alerted users of its rollout through a splashy Instagram cross-promotion.
—Charisma Madarang, Rolling Stone, 6 July 2023
Bookstores and cafes work best with this kind of cross-promotion, particularly ones that operate as both.
—Mariella Rudi, Los Angeles Times, 16 May 2023
And in a neat bit of Murdochian cross-promotion, promotional issues of the New York Post touting Fox programming were handed out on the street.
—Alex Weprin, The Hollywood Reporter, 15 May 2023
Abe Beame, Rolling Stone, 7 Apr. 2024
In a rare act of cross-promotion, Brightline issued a statement to make the case for people to ride Tri-Rail.
—David Lyons, Sun Sentinel, 12 Jan. 2024
Best of the web — The whole Taylor Swift-NFL cross-promotion thing is getting real weird.
—Ryan Faughnder, Los Angeles Times, 10 Oct. 2023
Hardison, who is now 80, is shown at work on an as-yet-unpublished memoir, and this film at times feels like a cross-promotion for that book.
—Michael O'Sullivan, Washington Post, 18 Sep. 2023
The sporting cross-promotion between four studios — Universal, Warner Bros., Disney and Paramount — is something the film business has not quite seen before.
—Lindsey Bahr, Fortune, 15 July 2023
Threads alerted users of its rollout through a splashy Instagram cross-promotion.
—Charisma Madarang, Rolling Stone, 6 July 2023
Bookstores and cafes work best with this kind of cross-promotion, particularly ones that operate as both.
—Mariella Rudi, Los Angeles Times, 16 May 2023
And in a neat bit of Murdochian cross-promotion, promotional issues of the New York Post touting Fox programming were handed out on the street.
—Alex Weprin, The Hollywood Reporter, 15 May 2023
These examples are programmatically compiled from various online sources to illustrate current usage of the word 'cross-promotion.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.
Dictionary Entries Near cross-promotion
Cite this Entry
“Cross-promotion.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/cross-promotion. Accessed 18 Apr. 2024.
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