cross-promote

verb

cross-pro·​mote ˈkrȯs-prə-ˈmōt 

variants or less commonly cross promote

cross-promoted also cross promoted; cross-promoting also cross promoting; cross-promotes also cross promotes

transitive + intransitive

: to advertise or publicize (something, such as a product or service) by means of another product, service, etc.

When he launches a new website this summer … he'll cross-promote his jewelry, fragrance and clothes.

—Mindy Fetterman

This February, the retailer will be cross promoting chocolate truffles with champagne as it has in the past. … "It's a romantic end-of-the-meal type thing for two people. We put a little kit together, and that's really popular," [Rick] Vernon said.

—Supermarket News

Work with a group in your area to cross-promote a mutually beneficial event. Maybe your company is sponsoring a gala for the local animal shelter. By working with a nonprofit, you not only give back to the community but you expose your business to potential subscribers.

—business2community.com

"One of the advantages and abilities that we have is the ability to cross-promote," says Jeff Zucker, president of the NBC Universal Television Group.

—Gloria Goodale

Examples of cross-promote in a Sentence

Recent Examples on the Web

That was one of the first times that something like that was cross-promoted. —Kyle Eustice, SPIN, 1 June 2023

Asking your podcast guests to cross-promote on their own channels is another great way to drive audience growth. —Expert Panel, Forbes, 27 Mar. 2023

Sacred Spaces is the culmination of a monthlong initiative highlighting and cross-promoting these venues, including exhibitions, film screenings, artist talks, workshops, performances and panel discussions showcasing the expansive talent of metro Detroit. —Duante Beddingfield, Detroit Free Press, 1 Mar. 2023

With intellectual property, the conventional thinking is to cross-promote everything to establish a visual presence. —Los Angeles Times, 24 Feb. 2023

Word History

First Known Use

1951, in the meaning defined above