: an instance of clicking on a link on a web page
click-through rate
also
: the volume of click-throughs on a link
clicked through; clicking through; clicks through
: to click on (a link, such as a link for a promotion or advertisement) on a web page that opens a new page or site
They have been pressing all Web sites, including those dedicated to journalism, to accept payment completely or partially based on the number of people clicking through an advertisement or even on the number of people who buy a product.—
Joseph Menn
Joseph MennExamples of click-through in a Sentence
Recent Examples on the WebAleks Farseev, Forbes, 28 Feb. 2024
These days, banner ads are lucky to reach a click-through rate in the single digits.
—Kate Lindsay, The Atlantic, 27 Feb. 2024
This allowed 64% of them to boost their click-through rates, 65% to increase customers’ time in the store and 61% to notice an improvement in their net promoter scores.
—Maksym Petruk, Forbes, 20 Feb. 2024
The experiences drive an average 186-second dwell time per session with an average 42% photo save rate and an average 36% click-through rate to promotion opportunities.
—Patrick Frater, Variety, 22 Dec. 2023
Occasionally, a decline in click-through rates (CTR) may surface, hinting at ad fatigue, a mismatch between creative and audience or subpar content quality.
—Aleks Farseev, Forbes, 13 Nov. 2023
This way, your business can reach a broader audience with a 2X higher click-through rate compared to traditional platforms like Google For more information about KalendarAI, please visit their website here.
—Jon Stojan, USA TODAY, 31 May 2023
One effective strategy is to optimize campaigns for engagement (focusing on thumbstop rates, click-through rates and three-second video views, for example) with high-impact video content.
—Expert Panel®, Forbes, 21 Apr. 2023
By developing engaging content, ad copy and creative, the campaign beat all benchmarks: a 39% lower cost-per-click, a 158% higher click-through rate and a 368% higher engagement rate, reaching marquee pharmaceutical targets.
—Expert Panel®, Forbes, 22 Mar. 2023
India Espy-Jones, Essence, 22 Jan. 2024
Apple hasn’t ruled out allowing users to click through to DraftKings or some other sportsbook.
—Jacob Stern, The Atlantic, 2 Mar. 2024
As cameras were coming back online after a service outage, the customers saw thumbnails from other people’s feeds in their apps, and some clicked through to see videos.
—Heather Kelly, Washington Post, 20 Feb. 2024
Facebook would slap a warning label on the clip but leave it up for people to click through, listen to and share with others.
—Parmy Olson, The Mercury News, 18 Jan. 2024
The new key—which sports an icon that looks a bit like a folded piece of origami—means users can summon AI features with a quick tap of the button instead of clicking through the taskbar on-screen.
—Rachyl Jones, Fortune, 4 Jan. 2024
The tile will be available to anyone with both a Disney+ and a Hulu subscription, and clicking through will take them to a Hulu content hub, featuring most of Hulu’s original and acquired TV series and movies.
—Alex Weprin, The Hollywood Reporter, 6 Dec. 2023
Witherspoon’s fashion brand Draper James is having a sale-on-a-sale that’s worth clicking through.
—Nicola Fumo, Peoplemag, 29 Dec. 2023
Van Houtte got to work, clicking through slide shows, screenshotting looks, compiling them into PDFs, and compressing the documents, then waking up the next day and doing it all over again.
—Lauren Collins, The New Yorker, 25 Dec. 2023
Noun
For example, in the digital advertising world, through careful monitoring of metrics like CPM, click-through rate (CTR), conversion rate into sales, conversion rate from clicks to landing page views and low-funnel conversion, your company can unearth valuable insights.
—Aleks Farseev, Forbes, 28 Feb. 2024
These days, banner ads are lucky to reach a click-through rate in the single digits.
—Kate Lindsay, The Atlantic, 27 Feb. 2024
This allowed 64% of them to boost their click-through rates, 65% to increase customers’ time in the store and 61% to notice an improvement in their net promoter scores.
—Maksym Petruk, Forbes, 20 Feb. 2024
The experiences drive an average 186-second dwell time per session with an average 42% photo save rate and an average 36% click-through rate to promotion opportunities.
—Patrick Frater, Variety, 22 Dec. 2023
Occasionally, a decline in click-through rates (CTR) may surface, hinting at ad fatigue, a mismatch between creative and audience or subpar content quality.
—Aleks Farseev, Forbes, 13 Nov. 2023
This way, your business can reach a broader audience with a 2X higher click-through rate compared to traditional platforms like Google For more information about KalendarAI, please visit their website here.
—Jon Stojan, USA TODAY, 31 May 2023
One effective strategy is to optimize campaigns for engagement (focusing on thumbstop rates, click-through rates and three-second video views, for example) with high-impact video content.
—Expert Panel®, Forbes, 21 Apr. 2023
By developing engaging content, ad copy and creative, the campaign beat all benchmarks: a 39% lower cost-per-click, a 158% higher click-through rate and a 368% higher engagement rate, reaching marquee pharmaceutical targets.
—Expert Panel®, Forbes, 22 Mar. 2023
Verb
On the other side, click through the customizable modes– Focus, SmartRelax, and Sleep– to target your personal wellness concerns.
—India Espy-Jones, Essence, 22 Jan. 2024
Apple hasn’t ruled out allowing users to click through to DraftKings or some other sportsbook.
—Jacob Stern, The Atlantic, 2 Mar. 2024
As cameras were coming back online after a service outage, the customers saw thumbnails from other people’s feeds in their apps, and some clicked through to see videos.
—Heather Kelly, Washington Post, 20 Feb. 2024
Facebook would slap a warning label on the clip but leave it up for people to click through, listen to and share with others.
—Parmy Olson, The Mercury News, 18 Jan. 2024
The new key—which sports an icon that looks a bit like a folded piece of origami—means users can summon AI features with a quick tap of the button instead of clicking through the taskbar on-screen.
—Rachyl Jones, Fortune, 4 Jan. 2024
The tile will be available to anyone with both a Disney+ and a Hulu subscription, and clicking through will take them to a Hulu content hub, featuring most of Hulu’s original and acquired TV series and movies.
—Alex Weprin, The Hollywood Reporter, 6 Dec. 2023
Witherspoon’s fashion brand Draper James is having a sale-on-a-sale that’s worth clicking through.
—Nicola Fumo, Peoplemag, 29 Dec. 2023
Van Houtte got to work, clicking through slide shows, screenshotting looks, compiling them into PDFs, and compressing the documents, then waking up the next day and doing it all over again.
—Lauren Collins, The New Yorker, 25 Dec. 2023
These examples are programmatically compiled from various online sources to illustrate current usage of the word 'click-through.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.
Dictionary Entries Near click-through
Cite this Entry
“Click-through.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/click-through. Accessed 23 Apr. 2024.
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