allure

verb
al·​lure | \ ə-ˈlu̇r How to pronounce allure (audio) \
allured; alluring

Definition of allure

 (Entry 1 of 2)

transitive verb

: to entice by charm or attraction … I had been fool enough to allow myself to be so quickly allured by her charms …— Anthony Trollope

allure

noun

Definition of allure (Entry 2 of 2)

: power of attraction or fascination : charm the allure of fame rare books that hold a special allure for collectors

Keep scrolling for more

Other Words from allure

Verb

allurement \ -​ˈlu̇r-​mənt How to pronounce allurement (audio) \ noun

Choose the Right Synonym for allure

Verb

attract, allure, charm, captivate, fascinate, enchant mean to draw another by exerting a powerful influence. attract applies to any degree or kind of ability to exert influence over another. students attracted by the school's locale allure implies an enticing by what is fair, pleasing, or seductive. an alluring smile charm implies the power of casting a spell over the person or thing affected and so compelling a response charmed by their hospitality , but it may, like captivate, suggest no more than evoking delight or admiration. her performances captivated audiences fascinate suggests a magical influence and tends to stress the ineffectiveness of attempts to resist. a story that continues to fascinate children enchant is perhaps the strongest of these terms in stressing the appeal of the agent and the degree of delight evoked in the subject. hopelessly enchanted by her beauty

Examples of allure in a Sentence

Verb

was so allured by his sister's college roommate that before long he was asking her for a date allured by the promise of big bucks, he decided to have a go at a job on the trading floor of the stock market

Recent Examples on the Web: Verb

This pastoral region of Italy, beloved by tourists, is alluring because of its uniquely beautiful landscape, its fine food and wine, and its stubborn adherence to tradition. Glenn Rifkin, BostonGlobe.com, "How Italy’s agriturismo movement gave rise to The Isabella Experience," 18 June 2019 Luxury fashion houses use such narratives to paint a three-dimensional world—and a lifestyle—that’s alluring to consumers, while giving the institution an identity not tied to any one creative director. Tanisha C. Ford, The Atlantic, "The Radical Fashion Roots of Rihanna’s Fenty Line," 7 June 2019 Picasso’s Maar—fractured, alluring, raging, weeping—can seem like the culmination of decades of his artistic experimentation. J.s. Marcus, WSJ, "Dora Maar’s Surreal Visions," 24 May 2019 Indonesia’s Bali—an island in equal parts alluring and overrun—might prompt some travelers to want to get away from their getaway. Travis Levius, Vogue, "Chasing Komodo Dragons on Indonesia’s Latest Super Yacht," 26 Apr. 2019 There’s just something less reflexively alluring about the dark screen. David Pierce, WSJ, "Every Gadget and App Should Have a Dark Mode," 20 Jan. 2019 But one reason those movies are alluring to a wider audience than older women is that their protagonists have the best homes — including kitchens that people would murder for — and the plushest lives money can buy. Alex Abad-santos, Vox, "Crazy Rich Asians’ crazy rich success could mean more stories about less crazy rich Asian-American people.," 21 Dec. 2018 While the itineraries are jaw dropping, the ship’s shaping up to be alluring too. Paul Brady, Condé Nast Traveler, "This Incredible New Luxury Expedition Yacht Is Going to Some Out-There Spots," 1 Aug. 2018 Building a horse racing empire in a market as large as China is alluring. Melissa Hoppert And Alexandra Stevenson, New York Times, "China Horse Club Makes a Run for the Roses," 4 May 2018

Recent Examples on the Web: Noun

Britain’s time zone, between New York and Asia, and common-law system are powerful advantages—as are a willingness to experiment, global approach, cultural allure and deep hiring pool. The Economist, "London’s reign as the world’s capital of capital is at risk," 29 June 2019 Nevertheless, Solskjaer stood firm on his belief that despite an miserable season at Old Trafford, the club could still entice players to join due to the club's stature and worldwide allure. SI.com, "Aaron Wan-Bissaka: A Timeline of Events This Summer as Man Utd Prepare to Announce £50m Deal," 26 June 2019 Given YouTube's dominance, and the allure of the smartphone screen for kids, this is one of the most important issues in media and tech right now. Brian Stelter, CNN, "Why Washington regulators and lawmakers are turning their attention to YouTube," 20 June 2019 In Japan, a deep reverence for nature and tradition vies with a fascination of all that is futuristic—and this jarring contrast is part of the country’s strong allure. National Geographic, "Japan: Hiking and Cultural Adventure," 12 June 2019 Supporters say there’s little evidence that taxes on high earners chase millionaires away, but Anderson warns that Boston’s allure to companies and their leaders would take a big hit. Jon Chesto, BostonGlobe.com, "Connecticut’s losses are Massachusetts’s gains," 10 June 2019 Of course, the fantasy and allure of the game proves too strong to ignore, especially when real life isn’t quite as interesting as this particular version of gameplay. Kaitlin Reilly, refinery29.com, "Black Mirror, Season 5, Episode 1 Recap: "Striking Vipers"," 6 June 2019 The promise of the season is everlasting: There's always the surprise of what is to come, the unexpected luster and allure of a new track waiting to jockey radio play, streams, conversation. Jason Parham, WIRED, "2019's Top Contenders for the Song of Summer," 4 June 2019 And, yes, Eric Bana is a very handsome man, but part of John’s allure as a con man was his good looks. Janet Kinosian, latimes.com, "In 'Dirty John,' Connie Britton taps into the hunger for love behind the red flags," 18 June 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'allure.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

See More

First Known Use of allure

Verb

15th century, in the meaning defined above

Noun

1534, in the meaning defined above

History and Etymology for allure

Verb and Noun

Middle English aluren, from Middle French alurer, from Old French, from a- (from Latin ad-) + lure, leure lure — more at lure

Keep scrolling for more

Learn More about allure

Dictionary Entries near allure

allulose

all up

all-up weight

allure

allurer

alluring

allusion

Statistics for allure

Last Updated

5 Jul 2019

Look-up Popularity

Time Traveler for allure

The first known use of allure was in the 15th century

See more words from the same century

Keep scrolling for more

More Definitions for allure

allure

noun

English Language Learners Definition of allure

: power to attract : a quality that attracts people

allure

verb
al·​lure | \ ə-ˈlu̇r How to pronounce allure (audio) \
allured; alluring

Kids Definition of allure

 (Entry 1 of 2)

: to try to attract or influence by offering what seems to be a benefit or pleasure Treasure hunters were allured by stories of lost riches.

allure

noun

Kids Definition of allure (Entry 2 of 2)

: power to attract the allure of fame

Keep scrolling for more

More from Merriam-Webster on allure

Rhyming Dictionary: Words that rhyme with allure

Thesaurus: All synonyms and antonyms for allure

Spanish Central: Translation of allure

Nglish: Translation of allure for Spanish Speakers

Britannica English: Translation of allure for Arabic Speakers

Comments on allure

What made you want to look up allure? Please tell us where you read or heard it (including the quote, if possible).

WORD OF THE DAY

a small bunch of flowers

Get Word of the Day daily email!

Test Your Vocabulary

Farm Idioms Quiz

  • cow coming home
  • What does 'poke' refer to in the expression 'pig in a poke'?
True or False

Test your knowledge - and maybe learn something along the way.

TAKE THE QUIZ
SCRABBLE® Sprint

Test Your Knowledge - and learn some interesting things along the way.

TAKE THE QUIZ
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!