airtime

noun

air·​time ˈer-ˌtīm How to pronounce airtime (audio)
1
: the time or any part of the time when a radio or television station is on the air
2
: the time at which a radio or television broadcast is scheduled to begin

Examples of airtime in a Sentence

The committee plans to buy radio airtime for the campaign ads.
Recent Examples on the Web Historically, Black country artists and women get little to no airtime on country radio stations. Katie Wiseman, The Indianapolis Star, 1 Mar. 2024 Hochman has already spent $400,000 on TV airtime in the run-up to Super Tuesday. Sonja Sharp, Los Angeles Times, 24 Feb. 2024 The nominees are selected through a partnership with Uforia, which takes into account airtime on Univision Radio and information related to digital streaming, as well as evaluations from the Television Committee composed of music and industry experts. Griselda Flores, Billboard, 21 Feb. 2024 Billie Eilish’s Oscar Speech Shout-Out Speaks Up Before the Oscar ceremony, an announcer begged nominees not to waste airtime by name-checking their agents and publicists in their speeches — but nobody said anything about thanking old choir teachers. Benjamin Svetkey, The Hollywood Reporter, 14 Mar. 2024 This trait of ‘equal airtime’ is one of the is one of the hallmarks of high performing teams. Alain Hunkins, Forbes, 21 Feb. 2024 There was only one rehearsal, hours before airtime. Robert D. McFadden, New York Times, 14 Jan. 2024 Just a wide variety of different people who don’t usually get the airtime. Steve Hochman, SPIN, 5 Dec. 2023 Her music has not been getting much airtime on those stations. Katie Wiseman, The Indianapolis Star, 1 Mar. 2024

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'airtime.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1924, in the meaning defined at sense 1

Time Traveler
The first known use of airtime was in 1924

Dictionary Entries Near airtime

Cite this Entry

“Airtime.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/airtime. Accessed 18 Apr. 2024.

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