upscale

1 of 3

adjective

up·​scale ˈəp-ˈskāl How to pronounce upscale (audio)
: relating to, being, or appealing to affluent consumers
also : of a superior quality

upscale

2 of 3

verb

upscaled; upscaling; upscales

transitive verb

1
: to make (something) more appealing to affluent consumers : to make (something) more upscale
The council is renaming them the Fashion Awards, globalizing them, moving the hoopla around them to the Royal Albert Hall and otherwise upscaling them.Vanessa Friedman
"Everybody's trying to upscale men's colognes because the prestige brands have taken share from the mass brands," says cosmetics industry consultant Allan Mottus.Ronald Alsop
also : to improve the quality of (something)
… even retained a handwriting teacher to upscale her penmanship—no more tiny circles over her i's. Brad Darrach
2
: to increase the size; scope, or scale of (something)
A star is an upscaled nuclear reactor, not a bonfire.Laurence A. Marschall
As a result, an upscaling of the problem of underrepresentation to the national scale mobilizes scalar politics …Emily Skop

upscale

3 of 3

adverb

: to or toward the upper, more expensive end of a range of products or services
He tried to move upscale—toward higher-cost, higher-profit garments, which, in theory, would be less susceptible to price competition.James Lardner
… chef Celestino Drago has taken Sicilian cuisine upscale in his chic Santa Monica restaurant.Thomas Matthews

Examples of upscale in a Sentence

Adjective a new upscale shopping center is under construction on the west end of town
Recent Examples on the Web
Adjective
Last November, Ardent debuted its dual-concept space: an upscale, fine-dining side with its classic tasting menu, and a more casual lounge that encouraged walk-in diners. Rachel Bernhard, Journal Sentinel, 19 Apr. 2024 Opened in 1977, Westfield UTC has undergone a nearly $1 billion transformation since 2012, when an initial redevelopment phase added new building facades, a fancier food court and an upscale movie theater. Jennifer Van Grove, San Diego Union-Tribune, 18 Apr. 2024 The other South Florida spot on the list was another upscale Southern restaurant, Yardbird Southern Table & Bar in Miami Beach. Connie Ogle, Miami Herald, 18 Apr. 2024 Other projects costing $1-plus million per unit have surfaced, including one approved last week in Santa Monica, another upscale coastal community. Dan Walters, The Mercury News, 17 Apr. 2024 Gaumont is one of France’s top TV producers of upscale international series. Elsa Keslassy, Variety, 16 Apr. 2024 Officials are considering moving several particularly vulnerable miles inland through the upscale San Diego suburb of Del Mar and the South Orange County city of San Clemente. Jim Carlton, WSJ, 14 Apr. 2024 Port Ellen is hoping to attract upscale whisky fans to sample a by-appointment-only Atlas of Smoke Experience. Angus MacKinnon, CNN, 13 Apr. 2024 The menus of the onsite dining destinations are inventive and upscale. Annie Archer, Travel + Leisure, 12 Apr. 2024
Verb
Sony says there is around 2ms of latency involved in upscaling a 1080p image to 4K and that the company is working to support resolutions up to 8K and even improve the latency in the future. Tom Warren, The Verge, 15 Apr. 2024 Microsoft will be keen to not fall behind any of Sony’s AI upscaling efforts. Tom Warren, The Verge, 2 Apr. 2024 Sure, there isn't much in the way of 8K content, but the magic of this display comes in its brightness and its ability to upscale 4K content to its higher resolution. Parker Hall, WIRED, 24 Nov. 2023 Starfield, the new space RPG from Skyrim maker Bethesda Game Studios, is launching today without Nvidia’s upscaling technology. Tom Warren, The Verge, 31 Aug. 2023 In a side-by-side comparison that shows how the tool can upscale video resolution, Adobe took a clip from The Red House (1947) and upscaled it from 480 x 360 to 1280 x 960, increasing the total pixel count by 675 percent. Jess Weatherbed, The Verge, 11 Oct. 2023 There's a game mode too, which uses software that can upscale 1080p to 120 frames per second. Scott Gilbertson, WIRED, 11 Oct. 2023 The demo reportedly used Nvidia’s DLSS upscaling technology with ray tracing enabled, suggesting the chip inside the next Switch could be capable of delivering the latest AAA games. Tom Warren, The Verge, 18 Sep. 2023 This driver-level toggle is available starting today for AMD GPUs and will upscale lower-res games that otherwise don't have custom FSR support baked in. Sam MacHkovech, Ars Technica, 17 Mar. 2022

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'upscale.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

Adjective

1966, in the meaning defined above

Verb

1963, in the meaning defined at sense 1

Adverb

1977, in the meaning defined above

Time Traveler
The first known use of upscale was in 1963

Dictionary Entries Near upscale

Cite this Entry

“Upscale.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/upscale. Accessed 24 Apr. 2024.

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