focus group

noun

: a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population

Examples of focus group in a Sentence

Recent Examples on the Web These focus groups found that the economy was indeed top of mind for undecided voters, and that those leaning toward Trump thought the economy was a point of strength for him … but Biden leaners tended to agree. Monica Potts, ABC News, 17 May 2024 Sigma uses its latest High-Response Linear Actuator (HLA) focus motor tech in the lens, which uses magnets to drive the focus group for a noticeably quicker response compared with lenses that use Stepping Motors (STM). PCMAG, 16 May 2024 In focus groups conducted along with the poll, voters voiced strong opinions about the ways in which high housing costs limit their opportunities, Cardona-Arroyo noted. David Lauter, Los Angeles Times, 11 May 2024 Not all of his pre-recorded sketches have panned out, but the best of them—like a tongue-in-cheek focus group of real L.A. punk elders—thrive on Mulaney and his writers’ enthusiastic pop-culture geekery. Judy Berman, TIME, 10 May 2024 At the end of the 2023 MLB season, Mendoza and his team had completed a study involving four focus groups for the Royals — three in Kansas City and one in Omaha — specifically targeting Hispanic people within the region with a primary focus on baseball. Joseph Hernandez, Kansas City Star, 9 May 2024 Her Mind study, which was commissioned by ASICS and surveyed nearly 25,000 people and conducted 26 focus groups around the world. Stephanie Emma Pfeffer, Peoplemag, 8 May 2024 The New Georgia Project, a nonpartisan voter mobilization group, has held more focus groups with voters and adjusted its talking points during canvassing operations to address disaffected younger voters and the policy issues that matter to them. Maya King, New York Times, 17 Apr. 2024 Some people in focus groups criticized her clothes or compared her to Hillary Clinton in comments that seemed to validate those concerns. Noah Bierman, Los Angeles Times, 16 Apr. 2024

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'focus group.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1965, in the meaning defined above

Time Traveler
The first known use of focus group was in 1965

Dictionary Entries Near focus group

Cite this Entry

“Focus group.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/focus%20group. Accessed 28 May. 2024.

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