Word of the Day

: September 6, 2023

pareidolia

noun pair-eye-DOH-lee-uh

What It Means

Pareidolia refers to the tendency to perceive a specific and often meaningful image in a random or ambiguous visual pattern.

// For those especially prone to pareidolia, a simple piece of toast can get distracting.

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pareidolia in Context

“A key to interpersonal interactions is the ability to read facial expressions, which is why we are hardwired to recognise faces and often believe to see them even in random objects (this is called face pareidolia). Just as with faces, recognising social dynamics is largely innate and effortless.” — Damian K. F. Pang, Psychology Today, 14 May 2023

Did You Know?

If you’ve ever spotted an image of a dog or a shoe in the clouds, you’ve exhibited what is called pareidolia, the tendency to perceive a meaningful image in a random pattern. Pareidolia emerged in English in 1962, borrowed from the German word Pareidolie, itself a combination of the Greek prefix par-, the Greek noun eídōlon (“image, reflection”), and the German suffix -ie. But although the word may be relatively new to English speakers, the concept is not. During the Renaissance, for example, artists such as Giuseppe Arcimboldo—who painted collections of fruits, vegetables, and other objects to look like human portraits—used pareidolia as a technique in their work, while Leonardo da Vinci once wrote, “… if you look at any walls spotted with various stains or with a mixture of different kinds of stones, if you are about to invent some scene you will be able to see in it a resemblance to various different landscapes adorned with mountains, rivers, rocks, trees, plains, wide valleys, and various groups of hills.” So the next time you see the man or even a toad in the moon, you can think of your kinship with Da Vinci.