Lookups spiked on March 27, 2014.
A commercial for Cadillac presents a well-dressed man who says that his luxury lifestyle (and a luxury hybrid car) are the "stuff" that is a reward for a distinctively American work ethic. This is contrasted with people who stroll home from work, go to cafés, and take the month of August off in other words, the French. At the end of the commercial, he says: "As for the stuff, that's the upside of only taking two weeks off in August. N'est-ce pas?"
The ad has gotten more attention since Ford's ad agency made a shot-by-shot satire featuring an urban recycler instead of a successful businessman; in this version, care for the environment and local communities replaces the "stuff" of the original.
N'est-ce pas? (pronounced \ness-pah\) means "isn't it so?" in French. Its frequent use in English explains why it is entered as a foreign term in our dictionary.
Photo: General Motors