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Goto next slide"Rhetoric"

When:

Lookups spiked on August 28, 2013.

Why:

There are probably a few reasons why rhetoric spiked this week: It was connected with two major new stories – the crisis in Syria and the 50th anniversary of the "I Have a Dream" speech by Martin Luther King, Jr. – and it's also a word that increases in lookups every year when students return to class.

In a political context, rhetoric can mean "insincere or grandiloquent language," as in:

"The current face-off between the U.S. and Syria is the product of blurred rhetoric, diplomatic double talk, and shocking miscalculations from both sides." — Barry Lando, Huffington Post, August 29, 2013

Referring to a stirring speech, rhetoric means "skill in the effective use of speech," as in:

"Between Obama, Clinton and Carter, none delivered the magisterial rhetoric of the "I Have a Dream" speech." — Mike Kelly, The Record, August 28, 2013

Finally, in classrooms, it generally means "the study of writing or speaking as a means of communication or persuasion."

Rhetoric comes from the Greek word meaning "art of oratory."