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When:

Lookups spiked on July 15, 2013.

Why:

After the controversial not guilty verdict in the George Zimmerman trial, his lawyer said that Zimmerman may move away from Florida because, "I don't think anyone can hire him...George is a pariah."

Pariah means "one that is despised or rejected" or "outcast."

It comes from the word for "drummer" in the Tamil language of southern India, where some tribal drummers and servants were regarded as social outcasts.