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Lookups spiked on September 6, 2011.
At a press conference, after receiving a gift of flowers from a fan, the pop star Madonna remarked, "I absolutely loathe hydrangeas – he obviously doesn't know that." Captured by a nearby microphone and television cameras, her sentiment quickly went viral.
To loathe means "to dislike greatly and often with disgust or intolerance." It comes from an Old English word that meant "to dislike" or "to be hateful."