Internet mavens led the way, but soon almost everyone turned this brand into a verb. As a result, it entered the exclusive club of trademarks that are used generically.
Xerox, jeep, kleenex, dumpster : meet the new overachiever.
Several years ago when I was living in Washington, I met a man the old-fashioned way: tipsily, in a bar. Then I ruined my chances with him the new-fashioned way. I Googled him.
New York Times, September 2008