Top 10 Words for Useful & Intriguing Concepts

Goto next slide#4: Apophasis

Definition:

the raising of an issue by claiming not to mention it

Example:

"We won't discuss my opponent's past crimes."

About the Word:

Roman orator Cicero discussed this term, but apophasis has ancestry in Greek, where apophani means "to deny." This rhetorical device is a favorite of politicians and debaters.

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