Words at Play : Top 10 User-Submitted Words, Vol. 5

#8: Virality

Definition:

(noun) : the popularity of something (such as a story or Web page) that is spread quickly and usually by direct recommendations rather than advertisements or news media

Example:

"... we also know that you can't manufacture true virality on the net, and if you need any convincing there's a great PCWorld article ... highlighting some embarrassing corporate attempts at this." – blog post at elance.com, November 2, 2010

Submitted by:

Ravi G., CA

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