Definition:

firm adherence to a code of especially moral or artistic values : incorruptibility

Example:

""What they're trying to say – 'We're protecting the integrity' – no, you're not," Bears cornerback Charles Tillman said. "It's ruining the integrity. It's not even football anymore. We should just go out there and play two-hand touch Sunday if we can't make [helmet-to-helmet] contact."" – Barry Wilner, Associated Press, October 20, 2010