Words at Play : Top 10 Mashup Words

#9: Advertorial

A print ad deceptively dressed up to look like a genuine newspaper or magazine article.

The origins of the word involve advertisement plus editorial, plus handwringing journalists.

But wait, there's more: Advertorials date back to 1946 – which makes them, perhaps, the grandparents of another mashup, the infomercials that first appeared in force on TV in the 1980s.

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