as in oral
made or carried on through speaking rather than in writing
not having the money to run ads, the restaurant relies on word-of-mouth publicity
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Recent Examples of word-of-mouth
The website began to acquire a cultlike, word-of-mouth following, especially in Europe, accruing 40,000 members by 2009.
—
Will Tavlin, Vulture, 31 Dec. 2025
Weapons, his follow-up to 2022’s word-of-mouth phenomenon Barbarian, manages to stick the landing by dialing up both the uncanniness and the laughs.
—Anastasia Sanger, Glamour, 22 Dec. 2025
The still-unnamed bar is in its first days of soft opening on a word-of-mouth basis, according to Escobar.
—Camila Pedrosa, Sacbee.com, 19 Dec. 2025
No longer seen as just a niche, prestige title, Clair Obscur rose to prominence thanks to strong word-of-mouth and its inclusion on the Xbox Game Pass Service, which allowed regular gamers and critics alike to try the game out without committing to a full purchase.
—James Perkins Mastromarino, NPR, 12 Dec. 2025
See All Example Sentences for word-of-mouth
Will Tavlin, Vulture, 31 Dec. 2025
Weapons, his follow-up to 2022’s word-of-mouth phenomenon Barbarian, manages to stick the landing by dialing up both the uncanniness and the laughs.
—Anastasia Sanger, Glamour, 22 Dec. 2025
The still-unnamed bar is in its first days of soft opening on a word-of-mouth basis, according to Escobar.
—Camila Pedrosa, Sacbee.com, 19 Dec. 2025
No longer seen as just a niche, prestige title, Clair Obscur rose to prominence thanks to strong word-of-mouth and its inclusion on the Xbox Game Pass Service, which allowed regular gamers and critics alike to try the game out without committing to a full purchase.
—James Perkins Mastromarino, NPR, 12 Dec. 2025
See All Example Sentences for word-of-mouth
Recent Examples of Synonyms for word-of-mouth
Adjective
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Their oral immunization, called RotaTeq and delivered as a series of sugar-sweet drops to infants, would ultimately be licensed in 2006.—
Katherine J. Wu,
The Atlantic,
6 Jan. 2026
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The drug also worked better than a placebo and outperformed Amgen’s oral drug Otezla.—
Ed Silverman,
STAT,
6 Jan. 2026
Adjective
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Texas law does allow a defense if the interference was speech only, meaning verbal criticism without physical action.—
Tiffani Jackson,
Fort Worth Star-Telegram,
13 Jan. 2026
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Then, the husband and a second neighbor had a verbal altercation, leading to the husband being charged with threatening to commit a crime, and with assault with intent to intimidate based on the victim’s race, religion, color and/or disability.—
Rick Sobey,
Boston Herald,
12 Jan. 2026
Cite this Entry
“Word-of-mouth.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/word-of-mouth. Accessed 19 Jan. 2026.
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