Definition of lucrativenext
as in profitable
yielding a profit the new manager's mission was to turn the failing store into a lucrative operation

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Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of lucrative The deal, the fruit of months of negotiations, takes aim at the lucrative way doctors can charge for procedures on patients referred to them by personal injury lawyers. Rebecca Ellis, Los Angeles Times, 26 June 2026 Instead, a painful second-round NCAA Tournament loss to Iowa, lucrative NIL opportunities and unfinished business brought them back to Gainesville. Edgar Thompson, The Orlando Sentinel, 26 June 2026 Stein passed up the lucrative life of corporate law and instead devoted himself to public service. Bobby Zirkin, Baltimore Sun, 25 June 2026 The chair of the Senate health committee introduced a bill to restrict a federal drug discount program known as 340B that has been lucrative for nonprofit hospitals. John Wilkerson, STAT, 25 June 2026 See All Example Sentences for lucrative
Recent Examples of Synonyms for lucrative
profitable
Adjective
  • While musicals, with their higher production costs and specific talent needs, still pursue long runs, plays are increasingly adopting this profitable, rapid turnover approach.
    Katie North, Forbes.com, 27 June 2026
  • Some cut routes that were less profitable or in-demand, American Airlines is temporarily suspending six domestic routes from August to October.
    Tiago Ventura, Time, 26 June 2026

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Cite this Entry

“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 29 Jun. 2026.

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