Definition of lucrativenext
as in profitable
yielding a profit the new manager's mission was to turn the failing store into a lucrative operation

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Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of lucrative The deal, the fruit of months of negotiations, takes aim at the lucrative way doctors can charge for procedures on patients referred to them by personal injury lawyers. Rebecca Ellis, Los Angeles Times, 26 June 2026 Instead, a painful second-round NCAA Tournament loss to Iowa, lucrative NIL opportunities and unfinished business brought them back to Gainesville. Edgar Thompson, The Orlando Sentinel, 26 June 2026 Stein passed up the lucrative life of corporate law and instead devoted himself to public service. Bobby Zirkin, Baltimore Sun, 25 June 2026 The chair of the Senate health committee introduced a bill to restrict a federal drug discount program known as 340B that has been lucrative for nonprofit hospitals. John Wilkerson, STAT, 25 June 2026 See All Example Sentences for lucrative
Recent Examples of Synonyms for lucrative
profitable
Adjective
  • Claude has been gross margin positive since the day Anthropic began selling it, profitable on the first dollar of customer spend rather than the thousandth.
    Jon Markman, Forbes.com, 1 July 2026
  • And as the 2023 dual writers’ and actors’ strikes thinned out theatrical lineups, that aversion to uncertainty became a push for reliable and profitable hits.
    Samantha Masunaga, Los Angeles Times, 1 July 2026

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“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 3 Jul. 2026.

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