goad

goad

noun

Definition of GOAD

something that arouses action or activity <the threat of skin cancer—not to mention the prospect of wrinkles—should be sufficient goad for using sunscreen>

Synonyms boost, encouragement, goad, impetus, incentive, incitation, incitement, instigation, momentum, motivation, provocation, spur, stimulant, stimulus, yeast

Related Words inducement, invitation; antecedent, cause, consideration, grounds, motive, occasion, reason; catalyst, catalyzer, fuel, spark

Antonyms counterincentive, disincentive