merchandising

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ 

variants or less commonly merchandizing

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising.

The film made a lot of money thanks to strong merchandising.

Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

Product data, creative pipelines and creator briefs need to move at the speed of the feed, not the speed of a quarterly merchandising cycle. — Faustino Júnior, Forbes.com, 2 July 2026

Her global merchandising operation is controlled by TAS Rights Management, which owns her trademarks across goods and services, and Bravado, which manufactures products under the artist’s brand. — Winston Cho, HollywoodReporter, 2 July 2026

The president’s portfolio is also raking in cash in large part thanks to merchandising. — Eleanor Pringle, Fortune, 1 July 2026

Authentic Brands Group has signed a definitive agreement to acquire the intellectual property of Care Bears, the cuddly residents of Care-a-Lot that became a merchandising and retail juggernaut and beloved children’s property. — Brent Lang, Variety, 30 June 2026

Word History

First Known Use

1917, in the meaning defined above

Rhymes for merchandising

• advertising
• agonising
• amortizing
• analyzing
• anodizing
• appetizing
• atomizing
• authorising
• authorizing
• carbonizing
• carburizing
• catalyzing