war cry
noun
plural war cries
1
: a shouted word, phrase, or sound used by a body of fighters before or in battle : battle cry
Yelling and shouting fearsome war cries, the attackers leaped from the ditch, peppering the ramparts with a hail of arrows, spears and stones.—Brian Jaques
2
: a slogan, catchphrase, or motto that is used especially to rally people to a cause or to rouse people to action : rallying cry
Certainly, the NIMBY war cry is being heard in more than my town. The 2006 Saint Index, … which analyzes attitudes toward real estate development, found that twice as many Americans actively oppose development as support it.—Katherine Field
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Merriam-Webster unabridged
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