underprice

verb

un·​der·​price ˌən-dər-ˈprīs 

underpriced; underpricing; underprices

transitive verb

1

: to price below what is normal or below the real value

2

: to undercut (a competitor) in prices

Examples of underprice in a Sentence

Recent Examples on the Web

Wall decor in particular tends to be underpriced relative to its decorative or resale value. — Ryan Brennan, Sacbee.com, 25 July 2026

That does not establish that Argentina is underpriced in a definitive sense. — Giovanni Malloy, Forbes.com, 4 July 2026

At $995,000, the home appeared to be deliberately underpriced, meaning that a bidding war was likely. — Mark Kreidler, New York Times, 25 June 2026

This season is also a reminder to stop underpricing yourself. — Valerie Mesa, PEOPLE, 21 June 2026

Word History

First Known Use

1756, in the meaning defined at sense 1

Rhymes for underprice

• imprecise
• sacrifice
• advice
• allspice
• concise
• device
• entice
• excise
• fordyce
• precise
• suffice
• dice