underprice
verb
un·der·price
ˌən-dər-ˈprīs 
underpriced; underpricing; underprices
1
: to price below what is normal or below the real value
2
: to undercut (a competitor) in prices
Examples of underprice in a Sentence
Recent Examples on the Web
Many cities continue to underprice curbside parking, contributing to congestion, cruising, and inefficient land use.
—
Regina Clewlow, Forbes.com, 2 Sep. 2025
By 2024, the couple felt ready to re-enter the fickle Oakland housing market, where properties are often deliberately underpriced in order to incite bidding wars.
—Mark Kreidler, New York Times, 21 Aug. 2025
Yes, subscriber numbers are important but these numbers can be greased via promotional activity or, as mentioned, just generally underpricing the service.
—Zev Fima, CNBC, 21 Aug. 2025
The industry argument is that California’s rate regulation is forcing companies to underprice policies relative to their risk for potential payout.
—Sam Dean, Los Angeles Times, 15 June 2023
See All Example Sentences for underprice
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Regina Clewlow, Forbes.com, 2 Sep. 2025
By 2024, the couple felt ready to re-enter the fickle Oakland housing market, where properties are often deliberately underpriced in order to incite bidding wars.
—Mark Kreidler, New York Times, 21 Aug. 2025
Yes, subscriber numbers are important but these numbers can be greased via promotional activity or, as mentioned, just generally underpricing the service.
—Zev Fima, CNBC, 21 Aug. 2025
The industry argument is that California’s rate regulation is forcing companies to underprice policies relative to their risk for potential payout.
—Sam Dean, Los Angeles Times, 15 June 2023
See All Example Sentences for underprice
Cite this Entry
“Underprice.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/underprice. Accessed 8 Sep. 2025.
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