underprice
verb
un·der·price
ˌən-dər-ˈprīs 
underpriced; underpricing; underprices
1
: to price below what is normal or below the real value
2
: to undercut (a competitor) in prices
Examples of underprice in a Sentence
Recent Examples on the Web
This season is also a reminder to stop underpricing yourself.
—
Valerie Mesa,
PEOPLE,
21 June 2026
That’s why a number of industry analysts believe oil prices have moved too low, and the market is underpricing the risk of effectively running out of oil before the tanks can be replenished.
—
David Goldman,
CNN Money,
19 June 2026
This is what the market keeps underpricing.
—
Jon Markman,
Forbes.com,
18 June 2026
In fact, early sellouts would likely have been viewed internally as evidence that FIFA underpriced its inventory.
—
Eben Novy-Williams,
Sportico.com,
10 June 2026
See All Example Sentences for underprice
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Valerie Mesa,
PEOPLE,
21 June 2026
That’s why a number of industry analysts believe oil prices have moved too low, and the market is underpricing the risk of effectively running out of oil before the tanks can be replenished.
—
David Goldman,
CNN Money,
19 June 2026
This is what the market keeps underpricing.
—
Jon Markman,
Forbes.com,
18 June 2026
In fact, early sellouts would likely have been viewed internally as evidence that FIFA underpriced its inventory.
—
Eben Novy-Williams,
Sportico.com,
10 June 2026
See All Example Sentences for underprice
Cite this Entry
“Underprice.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/underprice. Accessed 27 Jun. 2026.
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