signage

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noun sign·age \ˈsÄ«-nij\

: signs or a system of signs used to show information about something (such as a business or a road)

Full Definition of SIGNAGE

:  signs (as of identification, warning, or direction) or a system of such signs

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Examples of SIGNAGE

1. Recent airport improvements include more lighting and better signage.

First Known Use of SIGNAGE

1976