psychographics


psy·cho·graph·ics

noun plural but singular or plural in construction \ˌsī-kə-ˈgra-fiks\

Definition of PSYCHOGRAPHICS

:  market research or statistics classifying population groups according to psychological variables (as attitudes, values, or fears); also :  variables or trends identified through such research
psy·cho·graph·ic \-fik\ adjective
psy·cho·graph·i·cal·ly \-fi-k(ə-)lē\ adverb

Origin of PSYCHOGRAPHICS

psych- + -graphics (as in demographics)
First Known Use: 1968

Browse

Next Word in the Dictionary: psychography
Previous Word in the Dictionary: psychographer
All Words Near: psychographics

Seen & Heard

What made you want to look up psychographics? Please tell us where you read or heard it (including the quote, if possible).