psychographics
psy·cho·graph·ics
noun pl but singular or pl in constr \ˌsī-kə-ˈgra-fiks\Definition of PSYCHOGRAPHICS
: market research or statistics classifying population groups according to psychological variables (as attitudes, values, or fears); also : variables or trends identified through such research
— psy·cho·graph·ic \-fik\ adjective
— psy·cho·graph·i·cal·ly \-fi-k(ə-)lē\ adverb
Origin of PSYCHOGRAPHICS
psych- + -graphics (as in demographics)
First Known Use: 1968
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