Dictionary

psychographics

noun plural but singular or plural in construction psy·cho·graph·ics \ˌsī-kə-ˈgra-fiks\

Definition of PSYCHOGRAPHICS

:  market research or statistics classifying population groups according to psychological variables (as attitudes, values, or fears); also :  variables or trends identified through such research
psy·cho·graph·ic \-fik\ adjective
psy·cho·graph·i·cal·ly \-fi-k(ə-)lē\ adverb

Origin of PSYCHOGRAPHICS

psych- + -graphics (as in demographics)
First Known Use: 1968

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