Quantcast
Merriam-Webster Logo
  • Dictionary
  • Thesaurus
  • Scrabble
  • Spanish Central
  • Learner's Dictionary

psychographics

play
noun plural but singular or plural in construction psy·cho·graph·ics \ˌsī-kə-ˈgra-fiks\

Definition of psychographics

  1. :  market research or statistics classifying population groups according to psychological variables (as attitudes, values, or fears); also :  variables or trends identified through such research

psychographic play \-fik\ adjective
psychographically play \-fi-k(ə-)lē\ adverb


Origin of psychographics

psych- + -graphics (as in demographics)


First Known Use: 1968


Seen and Heard

What made you want to look up psychographics? Please tell us where you read or heard it (including the quote, if possible).

WORD OF THE DAY

marked by grandiloquent style

Get Word of the Day daily email!