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psychographics

play
noun plural but singular or plural in construction psy·cho·graph·ics \ˌsī-kə-ˈgra-fiks\

Definition of psychographics

  1. :  market research or statistics classifying population groups according to psychological variables (as attitudes, values, or fears); also :  variables or trends identified through such research

psychographic play \-fik\ adjective
psychographically play \-fi-k(ə-)lē\ adverb


Origin of psychographics

psych- + -graphics (as in demographics)


First Known Use: 1968


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a timid, meek, or unassertive person

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