private label
noun
: a label associated with a specific chain store
also
: a brand or product having a private label
—usually hyphenated when used attributively
private-label clothes
Examples of private label in a Sentence
Recent Examples on the Web
Amazon grocery pulls products from both the company's private label as well as name-brand products.
—
Olivia Evans, Louisville Courier Journal, 25 Feb. 2026
The comparison baskets were smaller for the stores that focus on private label brands or specialty goods, which have fewer items in common with Walmart.
—Michele Laufik, Martha Stewart, 19 Feb. 2026
The Ozark Trail brand is a private label brand exclusive to Walmart.
—Liz Kreutz, NBC news, 13 Feb. 2026
The key to its low-cost strategy is that nearly all of its product lines are private label.
—Jack Buffington, Fortune, 8 Feb. 2026
See All Example Sentences for private label
Examples are automatically compiled from online sources to
show current usage.
Read More
Opinions expressed in the examples do not represent those of Merriam-Webster or its editors.
Send us feedback.
Olivia Evans, Louisville Courier Journal, 25 Feb. 2026
The comparison baskets were smaller for the stores that focus on private label brands or specialty goods, which have fewer items in common with Walmart.
—Michele Laufik, Martha Stewart, 19 Feb. 2026
The Ozark Trail brand is a private label brand exclusive to Walmart.
—Liz Kreutz, NBC news, 13 Feb. 2026
The key to its low-cost strategy is that nearly all of its product lines are private label.
—Jack Buffington, Fortune, 8 Feb. 2026
See All Example Sentences for private label
Cite this Entry
“Private label.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/private%20label. Accessed 7 Mar. 2026.
Copy CitationLove words? Need even more definitions?
Merriam-Webster unabridged
