prime time
noun
1
: the time period when the television or radio audience is the largest
also
: television shows shown in prime time
2
: the choicest or busiest time
3
: big time sense 2
a pitcher not yet ready for prime time
Examples of prime time in a Sentence
The program is being shown during prime time.
He's the best actor in prime time.
Recent Examples on the Web
Miami’s game in Cleveland is also in prime time during the penultimate week of the regular season, and its lone home game in the final month of the regular season is against the 49ers, who went to Super Bowl 58 last season.
—
David Wilson, Miami Herald, 21 May 2024
Discovery’s advertiser presentation in New York that the series will go into production this fall and air Saturdays in prime time.
—Stephen Battaglio, Los Angeles Times, 15 May 2024
See all Example Sentences for prime time 
David Wilson, Miami Herald, 21 May 2024
Discovery’s advertiser presentation in New York that the series will go into production this fall and air Saturdays in prime time.
—Stephen Battaglio, Los Angeles Times, 15 May 2024
See all Example Sentences for prime time
These examples are programmatically compiled from various online sources to illustrate current usage of the word 'prime time.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.
Dictionary Entries Near prime time
Cite this Entry
“Prime time.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/prime%20time. Accessed 31 May. 2024.
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