prime time

noun

1
: the time period when the television or radio audience is the largest
also : television shows shown in prime time
2
: the choicest or busiest time
3
: big time sense 2
a pitcher not yet ready for prime time
prime-time adjective

Examples of prime time in a Sentence

The program is being shown during prime time. He's the best actor in prime time.
Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
The prime time game between the two-time defending World Series champion Los Angeles Dodgers and Arizona Diamondbacks will be Jason Benetti’s debut as the network’s lead baseball announcer. Joe Reedy, Chicago Tribune, 25 Mar. 2026 The streamer and the league worked together to make the Yankees-Giants game happen one day early and present it in prime time Wednesday night. Cerys Davies, Los Angeles Times, 25 Mar. 2026 The Athletics are assembling an interesting young core but don’t look ready for prime time yet, and the Los Angeles Angels look destined for another rough year. Mac Cerullo, Boston Herald, 21 Mar. 2026 Both teams made big plays in the closing minutes, but the Sailors (25-6) performed best in prime time. Buddy Collings, The Orlando Sentinel, 14 Mar. 2026 See All Example Sentences for prime time

Word History

First Known Use

1947, in the meaning defined at sense 1

Time Traveler
The first known use of prime time was in 1947

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Cite this Entry

“Prime time.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/prime%20time. Accessed 26 Mar. 2026.

Kids Definition

prime time

noun
: the time in the evening when television has its largest number of viewers

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