prime time

noun

1
: the time period when the television or radio audience is the largest
also : television shows shown in prime time
2
: the choicest or busiest time
3
: big time sense 2
a pitcher not yet ready for prime time
prime-time adjective

Examples of prime time in a Sentence

The program is being shown during prime time. He's the best actor in prime time.
Recent Examples on the Web And the new rule does not require utilities to shift from coal or natural gas to renewable fuels, which was what most troubled the court in the West Virginia case. – Is carbon capture and sequestration ready for prime time? Patrick Parenteau, The Conversation, 1 May 2024 They were repeated in prime time for viewers who missed the ongoing daytime saga in the era before DVRs and streaming. Stephen Battaglio, Los Angeles Times, 12 Apr. 2024 See all Example Sentences for prime time 

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'prime time.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1947, in the meaning defined at sense 1

Time Traveler
The first known use of prime time was in 1947

Dictionary Entries Near prime time

Cite this Entry

“Prime time.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/prime%20time. Accessed 5 May. 2024.

Kids Definition

prime time

noun
: the time in the evening when television has its largest number of viewers

More from Merriam-Webster on prime time

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